Hitwise Intelligence - LeeAnn Prescott - US
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December 01, 2005
Motorola RAZR Phone in Pink and Keyword Misspellings
The share of searches for "pink razr" and associated terms have taken off in the past 2 weeks. While it's not the top term containing the word "pink" here in the US as Heather found in the UK, it is one of the top variations of "razr" and "razor," as shown below. It appears that most of the searches containing the word "razor" are for the RAZR phone, pointing to the difficulty of typing the word without the O, or possibly searcher inattention to detail. The term "razor phone" receives a higher volume of searches than "razr phone," and cellular phone sites rank highly among sites receiving visits from the term "razor," although the Razor Scooter site ranks at the top. I guess not many people are searching for actual razors online.
Posted by LeeAnn Prescott at 12:50 PM
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