Hitwise Intelligence - LeeAnn Prescott - US
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November 17, 2005
Online Recipe Searching: Thanksgiving, Christmas and New Year's Eve
This week's Holiday Retail Series press release was about online recipe searching. We reported that search engines drove 48% of upstream visits to online recipe sites, and some of the leading recipe terms for last week, which were largely related to Thanksgiving. We also included a market share chart that shows the seasonal trend in visits to the Food & Beverage - Reference category, which is comprised of mostly recipe sites. In the past year there were seasonal spikes before Thanksgiving and Christmas, as well as the Super Bowl, Easter, and Halloween.
With the holidays coming upon us I thought I'd take a look at some seasonal recipe terms. Obviously, "turkey recipes" experienced a large spike the week of Thanksgiving in 2004. So did "green bean casserole," which was also revived again on Christmas. "Cookie recipes" carries us throughout the season, with its peak the week before Christmas. I can just picture people all over the country making Christmas cookies for parties at home, work, and school. By New Year's Eve, however, we've forgotten about cookies and are focused on "mixed drinks." Other terms that peaked for the year the week before New Year's Eve were "drink recipes," "jello shots," and "drinking games." After all this food and drink, care to guess what search term is going to spike the following week? It's a four letter word that begins with a D and ends with a T.
Posted by LeeAnn Prescott at 09:35 AM
Posted to Food and Beverage
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Comments
This year's high has been spoilt by the Jagger update on Google. I usually see a big demand for a search for "cooking turkey" which is now 4th worldwide with Google. Another big one is "how to cook brussel sprouts" which is now 3rd.
Jagger has now ended (I think) so hopefullt the upward trend to Christmas will start.
Posted by: David Jenkins at November 19, 2005 10:28 AM
