We couldn’t be more pleased about the launch of Experian Hitwise, our new brand that incorporates the identity of our parent, Experian. This is the exciting culmination of a process that began a little over two years ago with the... Continue reading...
Posted by Marc Johnson at 05:55 PM
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As the largest ethnic minority in the U.S. and the fastest growing segment of the population, it is becoming essential that companies understand the U.S. Hispanic community and how best to market to them. Subscribers to the Mosaic Lifestyle segmentation... Continue reading...
Posted by Anita Gandhi at 10:24 AM
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In Categories Product
With the multitude of Social Networks, Forums and Blogs available to web-users, you can find sites devoted to almost any possible interest and activity. This is great news for marketers, whether you’re building a media plan, looking for a promotional... Continue reading...
Posted by Anita Gandhi at 11:58 AM
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There are many useful things you can do with Hitwise's new "compare" feature. High on the list is uncovering successful traffic sources that your competitors have found. The compare feature gives you the ability to see what sites your competitors... Continue reading...
Posted by Anita Gandhi at 09:15 AM
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Below is a section of a press release issue by our parent company Experian about the update to their consumer classification - Mosaic UK, which Hitwise UK has had integrated into the Hitwise UK product for a number of years.... Continue reading...
Posted by Richard Seymour at 08:37 AM
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In Categories Company | Product
Introducing the Hitwise Hot Consumer Electronics List: a dynamic Excel-based report which leverages our weekly search term data to produce an on-the-pulse view of the Consumer Electronics sector in the UK. Created by our Client Intelligence Analysts and maintained by... Continue reading...
Posted by Daniel King at 10:30 AM
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'Click, What Millions of People Are Doing Online and Why it Matters’ written by Hitwise GM of Global Research Bill Tancer, was published by Hyperion in the US and Canada this past September and made the New York Times Bestseller... Continue reading...
Posted by Marc Johnson at 07:48 AM
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Dashboards are customizable modules that keep Hitwise clients alerted to threats and opportunities in their industry, search, or competitor performance data. Modified versions of this early warning system are now available to non-clients here.... Continue reading...
Posted by Marc Johnson at 07:38 AM
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