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What Traffic Sources Are You Missing?

August 18, 2009

There are many useful things you can do with Hitwise's new "compare" feature. High on the list is uncovering successful traffic sources that your competitors have found.

The compare feature gives you the ability to see what sites your competitors are getting traffic from that you are missing out on. It is as easy as this:


Step 1: Navigate to the Clickstream report.

navigate to clickstream.png


Step 2: Select the "Upstream Websites" report.

upstream websites.png


Step 3: Enter your site's URL.

enter your site.png


Step 4: Click on "Compare" to open the compare parameters. Enter your competitor's URL. Choose to view sites that drove traffic to only your competitor.

compare comparison only.png


Step 5: Filter to only include sites in categories where you would be interested in advertising.

filter and generate report.png


Results: Now you have a list of sites that are driving traffic to your competitor's site, but not to your own. This is your "hit list" for investigating potential new partnerships.

results.png

Posted by Anita Gandhi at 09:15 AM | (0) | (0)
In Categories Product

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