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Use Mosaic to Understand the U.S. Hispanic Online Audience
August 28, 2009
As the largest ethnic minority in the U.S. and the fastest growing segment of the population, it is becoming essential that companies understand the U.S. Hispanic community and how best to market to them.
Subscribers to the Mosaic Lifestyle segmentation tool in Hitwise have a head-start. It's as simple as this:
Step 1: Navigate to ‘Find’ ‘Websites by Mosaic USA Characteristics’.
Step 2: Identify the ‘Hispanic Race’ segments you wish to target.
Step 3: Check off the Mosaic USA Types with the greatest relative strength for your audience.
Results: A list of sites that have the highest percentage of visits from the heavily-Hispanic Mosaic Types you chose. These sites can be great advertising partners, affiliates, or guides for great content.
Advanced: Scroll to the bottom of the results page and choose to only look at sites in certain categories (i.e. categories where you might want to place advertising, like the "Entertainment" category). Or switch from "by percentage" to "by volume" to find bigger sites.
Want more? Listen to our recent webinar on the subject: Online Trends in the U.S. Hispanic Community
Posted by Anita Gandhi at 10:24 AM
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