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NEW! Hitwise Hot Consumer Electronics List
May 07, 2009
Introducing the Hitwise Hot Consumer Electronics List: a dynamic Excel-based report which leverages our weekly search term data to produce an on-the-pulse view of the Consumer Electronics sector in the UK.
Created by our Client Intelligence Analysts and maintained by our research team on a weekly basis, this report showcases the top brands, product types and product models searched for by UK consumers every week.
Based on a custom category of 450 websites in the consumer electronics sector, the Hitwise Hot Consumer Electronics List is divided into 5 key product areas: Computing, Mobile Phones, Gaming, Home Appliances and Entertainment, helping marketers to:
- Maximise PPC investment - understand consumer mindset to ensure better targeting and less wastage
- Assess and adjust search strategy to increase profits - analyse who is getting the most traffic from top searches
- Maximise content appeal - select which products to push online
- Manage supply chain effectively - identify the next 'hot' product
- Improve campaign scheduling - understand shifts in brand engagement to inform campaign planning
A screenshot from our most recent Hot Consumer Electronics List can be viewed here, and for a more detailed background, a webinar can be viewed here.
Please contact support.uk@hitwise.com for more details.
Posted by Daniel King at 10:30 AM
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