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Hitwise Intelligence - Insider
Welcome to Experian Hitwise!
September 09, 2009
We couldn’t be more pleased about the launch of Experian Hitwise, our new brand that incorporates the identity of our parent, Experian. This is the exciting culmination of a process that began a little over two years ago with the acquisition of Hitwise by Experian. Since then, we’ve found innumerable opportunities that would not have been available to Hitwise as an independent entity.
Experian is the global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Experian Hitwise is the leading online competitive intelligence service, measuring the largest worldwide sample (25 million internet users) and reporting on the most online businesses (over 1 million).
For clients, this integration brings several benefits:
Global reach. Employing 15,000 people in 40 countries, the Experian global network provides local knowledge and resources to support expansion into new markets - as with recent Hitwise launches in Canada and Brazil.
Data and analytical expertise. More than 100,000 clients worldwide tap into Experian’s expertise across Credit and Marketing Services, Decision Analytics and Consumer Interactive offerings. This expertise is leveraged in ongoing enhancements to Hitwise products and processes.
Financial strength. As one of the top performing stocks on the FTSE 100 with revenue of nearly US$4 billion, Experian has the resources to reinvest in the people, data and technology that drive product innovation and greater client value.
Product synergy. Combining complementary Experian Marketing Services products such as CheetahMail, Simmons, MOSAIC, INSOURCE, QAS, FootFall and others leads to offerings that help our customers improve their marketing and grow and protect their market share.
We are looking forward to working with clients, partners, industry bodies and Experian colleagues to expand on the strength of Experian Hitwise. We hope you will join us.
Marc Johnson
Chief Marketing Officer
Experian Hitwise
Posted by Marc Johnson at 05:55 PM
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Use Mosaic to Understand the U.S. Hispanic Online Audience
August 28, 2009
As the largest ethnic minority in the U.S. and the fastest growing segment of the population, it is becoming essential that companies understand the U.S. Hispanic community and how best to market to them.
Subscribers to the Mosaic Lifestyle segmentation tool in Hitwise have a head-start. It's as simple as this:
Step 1: Navigate to ‘Find’ ‘Websites by Mosaic USA Characteristics’.
Step 2: Identify the ‘Hispanic Race’ segments you wish to target.
Step 3: Check off the Mosaic USA Types with the greatest relative strength for your audience.
Results: A list of sites that have the highest percentage of visits from the heavily-Hispanic Mosaic Types you chose. These sites can be great advertising partners, affiliates, or guides for great content.
Advanced: Scroll to the bottom of the results page and choose to only look at sites in certain categories (i.e. categories where you might want to place advertising, like the "Entertainment" category). Or switch from "by percentage" to "by volume" to find bigger sites.
Want more? Listen to our recent webinar on the subject: Online Trends in the U.S. Hispanic Community
Posted by Anita Gandhi at 10:24 AM
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In Categories Product
Find the Most Relevant Social Networks and Blogs
August 21, 2009
With the multitude of Social Networks, Forums and Blogs available to web-users, you can find sites devoted to almost any possible interest and activity.
This is great news for marketers, whether you’re building a media plan, looking for a promotional partner, or trying to find link partners for SEO. These sites offer the epitome of contextual relevance. However, the sheer abundance of these sites makes it difficult to identify the ones that are the best fit for your business. Hitwise can help you cut through the clutter.
Step 1: Navigate to the Rankings Report.
Step 2: Select the Industry Rankings Report.
Step 3: Select the Industry most relevant to your audience (e.g. Health and Medical, or Lifestyle – Pets and Animals).
Step 4: Click on ‘Filters’.
Step 5: Within ‘Include Industry’ select Computers and Internet – Social Networking and Forums and/ or Lifestyle – Blogs and Personal Websites. Click on ‘Generate Report’.
Results: A list of Social Networks, Forums and Blogs that are focused on your audience, products and issues. These sites can be great places to target your audience effectively and efficiently.
Posted by Anita Gandhi at 11:58 AM
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In Categories Product
What Traffic Sources Are You Missing?
August 18, 2009
There are many useful things you can do with Hitwise's new "compare" feature. High on the list is uncovering successful traffic sources that your competitors have found.
The compare feature gives you the ability to see what sites your competitors are getting traffic from that you are missing out on. It is as easy as this:
Step 1: Navigate to the Clickstream report.
Step 2: Select the "Upstream Websites" report.
Step 3: Enter your site's URL.
Step 4: Click on "Compare" to open the compare parameters. Enter your competitor's URL. Choose to view sites that drove traffic to only your competitor.
Step 5: Filter to only include sites in categories where you would be interested in advertising.
Results: Now you have a list of sites that are driving traffic to your competitor's site, but not to your own. This is your "hit list" for investigating potential new partnerships.
Posted by Anita Gandhi at 09:15 AM
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In Categories Product