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Privacy Policy - Hitwise Competitive Intelligence Service

The Statement is broken down into several key areas for your benefit:

What personally identifiable information is collected?
Are Cookies and Log files used?
Does Hitwise disclose information to Third Parties?
Links to Third Party Sites
Can I change or delete information secured?
Choices available for Collection and Use
Children's Online Privacy Protection
Legal nature of this Privacy Statement
Contact our Privacy Office

What personally identifiable information is collected?

Hitwise collects information from customers in a fair and lawful manner for the purposes of identification and billing. Hitwise may collect details from newsletter subscribers and customers of our service that include name, address, e-mail address, fax and telephone numbers. Other demographic information may be collected for the purpose of in-house direct marketing campaigns, in accordance with relevant Legislation. A newsletter subscriber (or a customer) may however, choose to opt out of such campaigns through contacting the Privacy Manager at privacy@hitwise.com.

Are Cookies and Log files used?

In some circumstances, Hitwise uses cookies to enhance the functionality of the service we offer our customers. A cookie is a piece of text that can be entered into the memory of a computer, and is used to identify a customer and to store registration details so that the customer is no longer required to re-enter these details on subsequent visits. In addition, Hitwise uses cookies to indicate the number of computers used by each customer to log-in to the Hitwise service, to prevent abuse of the system and logins. Hitwise also collects information on IP addresses and web browsers used by customers when they access the service for the same reasons mentioned above.

Does Hitwise disclose information to Third Parties?

Hitwise uses third party tools such as an online CRM vendor and email communication system to store customer information for the purposes of CRM management and client communication. Hitwise does not share this information with any Third Parties, nor are these third parties able to use the information. Hitwise and the third parties we contract with take every care to ensure the security of information.

Hitwise does not collect or compile personally identifiable information for the dissemination or sale to outside parties for consumer marketing purposes. Hitwise reserves the right to make mention of other users of the Hitwise service only if the inquiring party is from the same organisation.

Details of Hitwise customers may be divulged to appropriate parties only if a requirement under law, statute or regulation.

Links to Third Party Sites

Hitwise encourages its customers to review the privacy and security policies of externally linked websites that may be accessed through Hitwise. Hitwise assumes no responsibility for the information practices of any sites that a user can access through Hitwise.

Can I change or delete information secured?

Hitwise does its utmost to ensure the quality of its data, and as such invites newsletter subscribers and customers of the service to access or update their details as necessary. This can be done by contacting the Privacy Manager at privacy@hitwise.com.

Choices available for Collection and Use

Electronic transactions conducted through the Hitwise website to purchase Hitwise services are done using widely accepted methods of encryption. All newsletter subscribers and customers have the right to access or update personal data that they have submitted by contacting the Privacy Manager at privacy@hitwise.com. Should subscribers and customers subsequently choose to unsubscribe from mailing lists we will provide instructions on how to unsubscribe on the appropriate website area or in said communications. On request, Hitwise will delete from its database personally identifiable information that has been submitted.

Children's Online Privacy Protection

Hitwise has established password protection procedures in place to ensure that only customers access the service, as the service is not intended to be used by children or minors under the age of eighteen. Hitwise assumes all its newsletter subscribers and customers to be over the age of eighteen or that parental permission has been obtained prior to subscription or use of our services.

Legal nature of this Privacy Statement

Please note that this Privacy Statement is not intended to create a legally binding agreement between Hitwise and customers of the Hitwise services. This statement has been created as a guide to the privacy principles of Hitwise, and is not a contractual document. Hitwise will act to ensure it complies with the privacy principles contained in this statement.

Contact our Privacy Office

If you have any queries about the privacy statement or wish to know more about our Complaint Handling Procedure please contact our Privacy Manager, who can be reached at privacy@hitwise.com.