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Hitwise Intelligence - Analyst Weblogs

Welcome to Hitwise Intelligence, the leading source for insights about online marketing, e-commerce and industry trends.

Boston Fans are “Super” Engaged Online Compared to New York

February 03, 2012

As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and... Continue reading...

Posted by Heather Dougherty at 06:04 PM | (0)
In Categories Sports | Super Bowl

Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise as Giants-Pats Showdown Approaches

The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan... Continue reading...

Posted by Heather Dougherty at 11:11 AM | (0)
In Categories Search Strategies | Sports | Super Bowl

10 Key Statistics about Facebook

February 02, 2012

As Facebook Inc. filed for its initial-public-offering yesterday afternoon, now is the perfect time to examine the website’s performance online and how its audience compares with that of other social networks. Given the expected $75 billion to $100 billion initial... Continue reading...

Posted by Heather Dougherty at 02:09 PM | (0)
In Categories Facebook | Social Media | Social Networking

10 things you need to know about Facebook

With the Facebook IPO announced yesterday interest has surged in the world’s most popular social network. Here are the top 10 things you need to know about Facebook: 1. There are over 1.3 billion visits to Facebook a month from... Continue reading...

Posted by James Murray at 01:22 PM | (0)
In Categories Social Networks

Romney leading in Florida per online visits

January 31, 2012

As we head into the Florida primary on January 31st, we analyzed a category of the four remaining Republican presidential candidates to see who was receiving the most visits from the state of Florida. Experian Hitwise data shows that the... Continue reading...

Posted by Hitwise Research at 09:02 AM | (0)
In Categories Politics

Super PACs: Colbert Drives Interest in Political Process

January 30, 2012

The positive impact of “The Colbert Bump” has been bestowed upon the political process this election cycle. In launching “Americans for a Better Tomorrow, Tomorrow" (May/June 2011), the 501(c)(4) organization “The Colbert Super PAC S.H.H.”(September 2011) and his exploratory committee... Continue reading...

Posted by Heather Dougherty at 11:12 AM | (0)
In Categories Politics

Mitt Romney Winning the Facebook Race

January 24, 2012

Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin. Total visits to the Facebook pages of the presidential candidates highlights the growth to Mitt Romney’s... Continue reading...

Posted by Heather Dougherty at 02:56 PM | (0)
In Categories Elections 2012 | Facebook

Wikipedia Blackout sends info junkies to mobile website

January 19, 2012

On Wednesday 18 January visitors to Wikipedia in search of answers were greeted with darkness. In protest against the two congressional proposals in the States which are intended to halt online piracy, Wikipedia and other sites including Reddit went dark... Continue reading...

Posted by James Murray at 12:03 PM | (0)
In Categories News and Media