Analyst Weblog
We are working on some analysis for a report on how consumer search behaviour has changed over the past couple of years and I wanted to share a fun bit of data that we found. Analysis of search term content,... Continue reading...
Posted by Heather Hopkins at 11:16 AM
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In Categories Video Sharing
The Sun is one of the more aggressive News and Media sites in the UK in paid search marketing and so makes a good example for dissecting their search engine marketing strategy. In the four weeks to 14th October 2006,... Continue reading...
Posted by Heather Hopkins at 01:01 PM
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In Categories Video Sharing
This week's announcement that Warner Music would make some music videos available on YouTube in return for a cut in ad revenue signals a recognition by at least one record company that advertising supported content has potential to be a... Continue reading...
Posted by Heather Hopkins at 05:00 PM
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In Categories Video Sharing