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Hitwise Intelligence - Heather Hopkins - UK
Analyst Weblog
Category Archives: Travel
Q Hotels UK Growth Online & Hotels Update
June 13, 2007
A couple of weeks ago we published a three page update on the hotels category online (if you'd like a copy post a comment with your email address and we'll send it to you). One of the findings was that... Continue reading...
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Posted by Heather Hopkins at 08:00 AM
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In Categories Travel
Global Warming - Will the Stern Report Dampen Demand for Cheap Flights?
November 13, 2006
The release of the Stern report two weeks ago, calling for eco-taxes and the curtailing of cheap flights, has caused a surge in online interest for global warming. The share of UK internet searches for "global warming" and "climate change"... Continue reading...
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Posted by Heather Hopkins at 12:03 PM
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In Categories Travel
Paid and Organic Search - Impact of Ad Copy on Click Through Rates (Post 2 of 3)
October 05, 2006
In my first post in this series I walked through some of our data on paid and organic search terms for MoneySupermarket. In this second post in the series, I will look at a couple of examples of the ratio... Continue reading...
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Posted by Heather Hopkins at 01:18 PM
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Searches for Flights to Australia Indicate Travel Industry Will Remain Strong
August 22, 2006
In one of the busiest months for holiday makers, the travel industry was hit hard by an averted terrorist plot, stories and images of queues at the major airports, and now threats of a strike at Stansted this coming bank... Continue reading...
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Posted by Heather Hopkins at 11:52 AM
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In Categories Travel
Brand HIjacking - Is the Problem Growing
June 16, 2006
Travolution this week reported on the research published by Nucleus and Hallmark IP which shows that brand interception through PPC is on the rise. But are clicks to competitors and price comparison sites after a brand search also on the... Continue reading...
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Posted by Heather Hopkins at 04:42 PM
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In Categories Travel
Expedia Online Marketing Success
April 13, 2006
In this, my second profile of a Hitwise Annual Online Performance Award winner, I will profile Expedia.co.uk, the #1 Travel - Agencies website in 2005 based on UK visits. Expedia.co.uk ranked #1 among Travel - Agencies based on UK visits... Continue reading...
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Posted by Heather Hopkins at 01:26 AM
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In Categories Travel
Lazy Frogs Part 2 and Upcoming Conferences
April 06, 2006
I realise I've been a bit more active in the blogosphere this week than usual. The flurry of activity is likely short lived. Call it the storm before the calm. Two things to mention today: 1. Lazy Frogs Part 2:... Continue reading...
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Posted by Heather Hopkins at 11:38 PM
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In Categories Travel
Trip Advisor Enjoys Viral Growth with Active Travelers
March 07, 2006
A couple of weeks ago I went to San Francisco and stayed in a fantastic bed and breakfast that I found on TripAdvisor. I couldn't resist and checked Hitwise data to see how the site is fairing - in short,... Continue reading...
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Posted by Heather Hopkins at 04:37 AM
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In Categories Travel
New Year's Eve in Paris, London or New York
December 21, 2005
Travelmole published some interesting stats from ABTA today on the favoured destinations of UK consumers over Christmas and into the New Year. ABTA published the most popular holiday destinations and I thought it would be interesting to see if there... Continue reading...
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Posted by Heather Hopkins at 04:00 AM
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