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Category Archives: Social Networking
MySpace and Bebo Replace Searches for Chat Rooms
August 22, 2007
I mentioned last week that we are working on some analysis for a report on how consumer search behaviour has changed over the past couple of years. Given the interest in the YouTube-Funny Videos post, I thought I'd share another... Continue reading...
Posted by Heather Hopkins at 12:27 PM
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In Categories Social Networking
LinkedIn UK Traffic - Popular with GMail and Yahoo! Mail Users
July 23, 2007
Last week, I took inspiration from LeeAnn's (our analyst in San Francisco) post about Linked In for our weekly Site Seeing Column in The Guardian (sorry, still not available online). As LeeAnn found in the US, the recent spate of... Continue reading...
Posted by Heather Hopkins at 07:53 AM
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Facebook overtakes MySpace in Share of UK Internet Searches
July 17, 2007
Last week a colleague pointed out that the share of UK internet searches for "facebook" were tied with those for "myspace". This week, Facebook continued to climb and so overtook MySpace. This means that the volume of UK searches for... Continue reading...
Posted by Heather Hopkins at 02:49 PM
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YouTube to Overtake BBC in UK Visits
June 20, 2007
Today, we are issuing a news release about the growth of the Entertainment category. In doing our research, we noticed that YouTube looks set to overtake BBC.co.uk in share of UK visits within a matter of weeks. The Entertainment category... Continue reading...
Posted by Heather Hopkins at 10:24 AM
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Facebook 20th Most Visited Website in UK with Visits up 20-fold
April 11, 2007
Today's redesign of the homepage for Facebook comes at a busy time for the social network as the site became the 20th most visited website based on share of UK Internet visits for the week ending 7th April 2007. Facebook's... Continue reading...
Posted by Heather Hopkins at 02:14 PM
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Twitter Stats - Growing but Still Niche
March 15, 2007
In response to Simon Collister's request, I will share some stats on Twitter for both the UK and US. After hearing the chorus of tweets about Twitter in the UK blogging community, I had looked at Twitter data on Hitwise... Continue reading...
Posted by Heather Hopkins at 08:02 AM
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Bebo and MySpace Take Walkears and Red Nose Day Viral
March 13, 2007
The Walkers Walkears site that I blogged about a couple of weeks ago has taken the #1 spot in our Community category, ranking ahead of other charity and community websites based on share of UK internet visits. With Red Nose... Continue reading...
Posted by Heather Hopkins at 01:43 PM
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Bebo Ebay - Some Data to Add Context
March 02, 2007
This week's announcement that Bebo would allow members to list eBay auction items on their profile pages caught some attention. I wanted to share some stats to provide context to the deal and to illustrate the potential power of the... Continue reading...
Posted by Heather Hopkins at 02:38 PM
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In Categories Social Networking
Social Networks Can Drive Traffic - Case Study of ASOS and TopShop
March 01, 2007
TopShop.co.uk and ASOS.com last week received more than twice as much traffic from MySpace than from MSN and Yahoo! Search combined. Our column in this week's Technology Guardian (sorry our Siteseeing columns are not yet available online) showcased this interesting... Continue reading...
Posted by Heather Hopkins at 10:38 AM
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Yahoo! Answers - Happy Birthday
December 13, 2006
Noticed the post on Search Engine Land this morning about Yahoo! Answers turning one and wanted to do a quick post on the growth of the website and the commercial opportunities for the site. Last week, Yahoo! UK & Ireland... Continue reading...
Posted by Heather Hopkins at 06:11 AM
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Lil Chris Case Study on Impact of Social Networks
December 08, 2006
I did some analysis on Hitwise to try to understand where and how Lil Chris, a UK solo pop rock artist that rose to fame earlier this year, became known. The case study offers a great example of the impact... Continue reading...
Posted by Heather Hopkins at 12:59 PM
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LinkedIn #2 Social Networking Site for Professionals in the UK
October 31, 2006
How many emails have you received this week from members of LinkedIn adding you to their profiles? Whilst I haven't quite figured out how to use LinkedIn, my network is growing rapidly and unlike my MySpace network, I actually know... Continue reading...
Posted by Heather Hopkins at 04:41 PM
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Project Red Brands Get Boost from MySpace Promotion
October 18, 2006
Last week I received two emails in my MySpace Mail account from Tom Anderson, co-founder of MySpace, encouraging me to Join (RED), the charity backed by Bono established to raise awareness and money to invest in African AIDS programmes. The... Continue reading...
Posted by Heather Hopkins at 10:44 AM
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Second Life Visits Double in Two Months
August 09, 2006
I have been meaning to do a post on the buzzy Second Life for weeks. I recently met Cory Ondrejka, an executive at Linden Lab (the makers of Second Life) and his lovely wife at a conference recently. They opened... Continue reading...
Posted by Heather Hopkins at 10:59 AM
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