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Hitwise Intelligence - Heather Hopkins - UK

Analyst Weblog

Category Archives: Shopping and Classifieds

Xbox 360 Price Cut - Updated on Console Wars

August 21, 2007

According to Stephen McGill, head of gambling and entertainment for Xbox UK, the "Xbox 360 is uniquely placed to take the UK by storm this Christmas". After yesterday's announcement of a price cut for the gaming console, we thought it... Continue reading...

Posted by Heather Hopkins at 10:46 AM | (0) | (0)
In Categories Search | Shopping and Classifieds

Amazon UK Traffic Sources

July 30, 2007

Amazon.co.uk is the second most visited retail website after eBay UK based on UK internet visits and ranks #15 overall, just behind BBC.co.uk and ahead of YouTube. We're all familiar with the retail giant, but from where does Amazon get... Continue reading...

Posted by Heather Hopkins at 08:00 AM | (0) | (0)
In Categories Shopping and Classifieds

Next Sale Tops Summer Sale Searches

July 27, 2007

The day the Next summer sale began, Next.co.uk climbed to rank 3rd among retail websites, behind eBay UK and Amazon UK and ahead of retail giants Tesco and Argos. We issued a news release on this earlier this week and... Continue reading...

Posted by Heather Hopkins at 10:32 AM | (0) | (0)
In Categories Shopping and Classifieds

Gumtree Enters Top 20 Retail Websites in May

June 08, 2007

If you live in London and have hired a nanny, you've likely come across Gumtree. The site is also popular among my Aussie and Kiwi friends for finding flats. I recently used the site to buy a child car seat... Continue reading...

Posted by Heather Hopkins at 10:05 AM | (1) | (0)
In Categories Shopping and Classifieds

Bad Weather Drives Shoppers Online

May 30, 2007

The miserable weather over the bank holiday weekend caused a spike in online shopping in the UK. Retail and Travel websites reached their highest peak in share of UK Internet visits from the past two months. UK visits to retail... Continue reading...

Posted by Heather Hopkins at 12:44 PM | (0) | (1)
In Categories Shopping and Classifieds

Moss Mania: Topshop.co.uk Reaches its Highest Ranking

May 02, 2007

Yesterday at 4 AM, the Kate Moss collection for Topshop went on sale online after being unveiled at the retailer's flagship Oxford Street store on Monday. Demand on the Topshop site was so high that the Kate Moss collection reportedly... Continue reading...

Posted by Heather Hopkins at 03:58 PM | (1) | (1)
In Categories Shopping and Classifieds

Crocs Shoes Most Searched for Fashion Item in UK

April 23, 2007

UK searches for "crocs" have increased 8-fold in the past 3 months, and have taken the #1 spot as the most searched for fashion item. The share of UK Internet searches for "crocs" is up from a base of zero... Continue reading...

Posted by Heather Hopkins at 12:25 PM | (2) | (0)
In Categories Fashion | Search | Shopping and Classifieds

PlayStation 3 UK Launch - Top Searched Console but Muted Enthusiasm

March 20, 2007

The PlayStation 3 launches in the UK on Friday and so we did some analysis of search data to get a sense for demand. The PS3 was the most searched for console last week, edging out the Nintendo Wii. However,... Continue reading...

Posted by Heather Hopkins at 05:16 PM | (4) | (0)
In Categories Shopping and Classifieds

Moonpig - Relative Newcover Takes #3 Spot Among Flowers and Gifts

February 14, 2007

Have you heard of Moonpig? I hadn't before yesterday when I wrote up a quick news release for Valentine's Day. The site caught my eye as it ranked #3 among Flowers and Gifts websites last week (the peak week for... Continue reading...

Posted by Heather Hopkins at 09:13 AM | (2) | (0)
In Categories Shopping and Classifieds

M&S, HMV.co.uk and Woolworths Big Winners at Christmas (Along with Y! and Google) - Review of Predictions

January 11, 2007

In September, we issued predictions for Christmas retailing. I'll review those predictions here and let you know what really happened. Prediction: Share of category visits will rise 8% year on year We over-estimated the growth slightly. In December 2006, visits... Continue reading...

Posted by Heather Hopkins at 12:00 PM | (0) | (0)
In Categories Shopping and Classifieds

Threshers Voucher Creates Storm Online

December 05, 2006

Wow - a good deal sure can spread quickly online! Last week, Threshers, the high street off-license (AKA wine store) sent a 40% discount voucher around to suppliers and distributors . The offer spread virally across the web and resulted... Continue reading...

Posted by Heather Hopkins at 11:24 AM | (1) | (1)
In Categories Shopping and Classifieds

Nintendo DS Lite Pink - Girl Geeks Rejoice

November 20, 2006

About this time last year, I blogged that Pink is the New Black as kids (and my cousin in particular) raced to get their hands on the Motorola Razr in Pink. Well, pink is hot again this year with pink... Continue reading...

Posted by Heather Hopkins at 05:44 PM | (3) | (0)
In Categories Shopping and Classifieds

Ugg Boots - What Gives?

November 07, 2006

UK internet searches for "ugg boots" nearly doubled last week - up 82% in market share of UK internet searches. Year on year, searches for "ugg boots" were up more than six-fold. I asked colleagues about it today - one... Continue reading...

Posted by Heather Hopkins at 05:30 PM | (11) | (2)
In Categories Shopping and Classifieds

Pirate and Darth Vader Costume Searches Lead in the UK

October 23, 2006

My favourite North American event is taking the UK by storm - well at least it's inching its way into the hearts and minds of UK consumers. The market share of UK internet searches for "halloween costumes" was up 19%... Continue reading...

Posted by Heather Hopkins at 11:36 AM | (2) | (0)
In Categories Shopping and Classifieds

Google Book Search Drives Visits to Book Retailers and Attracts Low Income Seniors

August 31, 2006

Yesterday's announcement that Google would offer free downloads of out-of-print books from Google Book Search sparked much debate among publishers and book sellers are threatening to sue. Hitwise data reveals that the top downstream site from Google Book Search UK... Continue reading...

Posted by Heather Hopkins at 12:00 PM | (2) | (0)
In Categories Shopping and Classifieds

Multichannel Retailing - Benchmarking Performance

June 22, 2006

I spoke at Retail Week's Achieving Multichannel Integration in Retail conference this morning on Measuring and Benchmarking Performance in Multichannel Retail. I likened measuring the impact of online marketing on online sales to the holy grail for online marketers. Alas,... Continue reading...

Posted by Heather Hopkins at 05:38 PM | (2) | (0)
In Categories Shopping and Classifieds

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Heather Hopkins

Senior Online Analyst, Hitwise

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