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Hitwise Intelligence - Heather Hopkins - UK

Analyst Weblog

Category Archives: Search

Xbox 360 Price Cut - Updated on Console Wars

August 21, 2007

According to Stephen McGill, head of gambling and entertainment for Xbox UK, the "Xbox 360 is uniquely placed to take the UK by storm this Christmas". After yesterday's announcement of a price cut for the gaming console, we thought it... Continue reading...

Posted by Heather Hopkins at 10:46 AM | (0)
In Categories Search | Shopping and Classifieds

How to Write a CV and Other Burning Questions

August 06, 2007

Last week, Bill Tancer (GM of Research for Hitwise US) wrote a brilliant column for Time.com about US search queries that include the words "how to". While Americans are fiddling with their neckties, Brits are brushing up their CVs, firming... Continue reading...

Posted by Heather Hopkins at 02:10 PM | (2) | (0)
In Categories Search

Global Warming UK Traffic Goes to US Sites

July 05, 2007

We issued a news release last week about the increased interest online in global warming, recycling and carbon footprints. I wanted to highlight and delve further into one of the points from that release. The increased interest in global warming... Continue reading...

Posted by Heather Hopkins at 06:00 AM | (0)
In Categories Search

Google Image Search Top Site After Google UK

June 15, 2007

This week in our Site Seeing column in the Guardian (sorry it's still not available online so I can't link to it), we profiled Google Image Search, the top website visited after Google in the UK. More than three-quarters of... Continue reading...

Posted by Heather Hopkins at 07:45 AM | (2) | (0)
In Categories Search

Panama UK Launch - Updated Search Stats

May 30, 2007

With today's launch of Yahoo!'s Panama search platform, we thought it worthwhile to update our search engine share statistics. The following chart shows a year on year comparison of the share of UK Internet searches powered by the top four... Continue reading...

Posted by Heather Hopkins at 04:16 AM | (1)
In Categories Search

Google Checkout - US Take-Up and UK Launch

May 04, 2007

Google Checkout recently launched in the UK and I wanted to share some statistics about the take up so far in the US where Google Checkout has been available for just less than a year and in the UK where... Continue reading...

Posted by Heather Hopkins at 11:48 AM | (5) | (2)
In Categories Search

Crocs Shoes Most Searched for Fashion Item in UK

April 23, 2007

UK searches for "crocs" have increased 8-fold in the past 3 months, and have taken the #1 spot as the most searched for fashion item. The share of UK Internet searches for "crocs" is up from a base of zero... Continue reading...

Posted by Heather Hopkins at 12:25 PM | (2) | (0)
In Categories Fashion | Search | Shopping and Classifieds

Search Engine Share Stats from BBC Interview

April 17, 2007

This morning (very early this morning) I was interviewed on BBC TV for the World Business Report about Yahoo!'s earnings announcement. I wanted to share the updated search stats I pulled for the interview here and share some of my... Continue reading...

Posted by Heather Hopkins at 07:33 AM | (9) | (2)
In Categories Search

What is the Optimal Balance of Paid and Organic Search Traffic?

March 08, 2007

In the UK, we recently launched paid and organic search terms, to show the mix of paid and organic search traffic going to websites and to show the specific paid and organic terms. In this post, I'll share some of... Continue reading...

Posted by Heather Hopkins at 12:31 PM | (6) | (0)
In Categories Search

eBay, Bebo, Games and Weather Top UK Search Terms in 2006

January 29, 2007

Today we announced our top search terms for 2006 in the UK and I wanted to share the data as well as add to it. For those of you very familiar with consumer search data, it will come as no... Continue reading...

Posted by Heather Hopkins at 02:33 PM | (0)
In Categories Search

Search Landscape in the UK Post 1 of 2

November 15, 2006

Yesterday we published a news release with an update on the share of searches powered by the leading search engines and some analysis of paid and organic traffic going to some leading websites in the UK. These stats are taken... Continue reading...

Posted by Heather Hopkins at 05:43 PM | (16) | (0)
In Categories Search

Paid and Organic Search: Profile of MoneySupermarket (Post 1 of 3)

September 28, 2006

This week we announced the launch of Search Intelligence 4.0 in which we will begin to report on the paid and organic split in website search terms in the UK and Australia (other markets to follow). In a series of... Continue reading...

Posted by Heather Hopkins at 12:05 PM | (3) | (0)
In Categories Search

Pirates of the Caribbean - The Long Tail of Search

July 19, 2006

On Sunday evening I went to see Pirates of the Caribbean at my local cinema. My decision to go to a movie was driven by a need to escape the heat and my choice of film was based on Hitwise... Continue reading...

Posted by Heather Hopkins at 11:11 AM | (1) | (0)
In Categories Search

Google Finance Launched - is Google Travel Next?

March 21, 2006

I noticed John Battelle and Danny Sullivan's posts on Google Finance this morning and took a look at Hitwise to see how much traffic Google sends to Yahoo! Finance and to the Business and Finance sector as a whole. Last... Continue reading...

Posted by Heather Hopkins at 01:23 AM | (2) | (0)
In Categories Search

Hotmail Trumps Gmail in UK

February 08, 2006

I read with interest Chris Sherman's story in yesterday's SearchDay about Google's integration of chat into Gmail and was curious to see the take-up of Gmail in the UK. Gmail had limited availability in the UK when it was launched,... Continue reading...

Posted by Heather Hopkins at 04:16 AM | (3) | (1)
In Categories Search

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