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Hitwise Intelligence - Heather Hopkins - UK

Analyst Weblog

Category Archives: Entertainment

Emma Watson Beats Daniel Radcliffe as Top Potter Star Online

July 10, 2007

Daniel Radcliffe may play the leading role, but it is Emma Watson that is the most sought out of the young Harry Potter actors online. UK Internet searches for “Emma Watson” have soared in the past two weeks on the... Continue reading...

Posted by Heather Hopkins at 02:10 PM | (3) | (0)
In Categories Entertainment

Chris Benoit Tops UK Searches

July 02, 2007

This morning, I had never heard of Chris Benoit, but it appears I may be alone. The search term "chris benoit" ranked #28 among all search terms last week in the UK, and was second only to "weather" among non-branded... Continue reading...

Posted by Heather Hopkins at 11:30 AM | (0) | (0)
In Categories Entertainment

Who Will Win the Oscars - Search Data to Inform Your Bets

February 23, 2007

For those of you planning to place bets on the Oscars, we wanted to share some UK search data as a bit of intelligence on which winners UK consumers might choose. Keep in mind, the judges don't always follow popular... Continue reading...

Posted by Heather Hopkins at 12:52 PM | (0) | (0)
In Categories Entertainment

Daniel Craig's Blonde Bond Popular Online: Opportunities for Search Marketers

November 23, 2006

We issued a news release today on the most searched for celebrities in the UK. Daniel Craig came in at #2 on the list (behind Faith Brown, contestant on I'm a Celebrity Get Me Out of Here). In putting together... Continue reading...

Posted by Heather Hopkins at 10:00 AM | (5) | (0)
In Categories Entertainment

Borat Searches Soar - But Borat Could Do With Some SEO Help

November 02, 2006

With the new Borat movie out tomorrow in the UK, I couldn't resist a quick post... Share of UK internet searches for "borat" increased more than two and a half times last week compared with the previous week. The share... Continue reading...

Posted by Heather Hopkins at 02:17 PM | (1) | (0)
In Categories Entertainment

Edinburgh Festival Drives Travel Related Searches

August 02, 2006

With the Edinburgh Fringe Festival kicking off on Sunday, the Edinburgh International Festival starting Sunday week and the Edinburgh Military Tattoo kicking off Friday, travel related searches for Edinburgh have taken off. Two weeks ago, searches for "edinburgh festival" shot... Continue reading...

Posted by Heather Hopkins at 11:53 AM | (0) | (0)
In Categories Entertainment

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Heather Hopkins

Senior Online Analyst, Hitwise

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