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Hitwise Intelligence - Heather Hopkins - UK
Analyst Weblog
Category Archives: Branding
Product Recalls and Search Marketing
November 10, 2006
Today we held our second annual search marketing breakfast in London. Friday morning at 9 AM - and the room was packed to hear the latest trends and tips in search. We heard from Bill Tancer, GM for Worldwide Research... Continue reading...
Posted by Heather Hopkins at 04:34 PM
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Bebo Closing the Gap with eBay as Most Searched for UK Brand
October 04, 2006
In doing a demo of Hitwise this week, we noticed that Bebo is catching up quickly to eBay as the most searched for brand in the UK. Since May, the term "bebo" has ranked #2 in the share of UK... Continue reading...
Posted by Heather Hopkins at 03:40 PM
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Google Finance Gets Visits from Brand Searches
September 14, 2006
In preparing for a presentation yesterday on financial services marketing, I noticed that the term "ebay" is the third highest term sending visits to the Business & Finance Stocks and Shares category. Google Finance is the 6th ranked site receiving... Continue reading...
Posted by Heather Hopkins at 04:50 PM
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Coke Rocket - Search Data and Brand Equity
June 30, 2006
Can search data be used to measure brand equity and brand association? My colleague Wendy Griffith is speaking with a major global brand about the benefits of subscribing to Hitwise. We had a great brainstorming session and came up with... Continue reading...
Posted by Heather Hopkins at 01:12 PM
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