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Hitwise Intelligence - Heather Hopkins - UK

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Category Archives: Audience

54% Increase put Silver Surfers at cusp of being largest group online

May 18, 2007

I realise it is risky to refer to those aged 55+ as "silver surfers" but it strikes me as a better term than "cotton tops" my parents' favoured label. In any case, it seems that those aged 55+, so-called silver... Continue reading...

Posted by Heather Hopkins at 12:48 PM | (2) | (4)
In Categories Audience

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Heather Hopkins

Senior Online Analyst, Hitwise

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