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Hitwise Intelligence - Heather Hopkins - UK
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YouTube Replace Searches for Funny Videos
August 17, 2007
We are working on some analysis for a report on how consumer search behaviour has changed over the past couple of years and I wanted to share a fun bit of data that we found. Analysis of search term content, or the words that consumers use when they do internet searches, has seen some pretty interesting changes over the past two years. An obvious shift has been the rise of social media brands.
For example, we found a strong negative correlation between the weekly share of UK Internet searches for "youtube" and "funny videos" over the past two years. UK Internet searches for funny videos started to pick up just before YouTube devleoped much brand recognition in February and March 2006. Once YouTube started to take off, we saw a precipitous decline in UK internet searches for "funny videos" as illustrated in the chart below.
As consumers figured out where to find funny videos online, they changed the language of their search queries to navigate to the YouTube website. Stay tuned for more results from the analysis.
Posted by Heather Hopkins at 11:16 AM
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I imagine that Youtube internal search is picking up most of those searches for 'funny video' now.
Looking forward to further interesting titbits.
Rgds
Richard
Posted by Richard Hearne | August 17, 2007 03:46 PM