Hitwise Intelligence - Heather Hopkins - UK
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August 27, 2007
Baby Names and More Fun to Come
The question of baby names and baby kit has become surprisingly relevant to me in recent months. In this, my last post before my maternity leave, I wanted to share some data and insights on baby related searches. After "bmi baby" the top UK search term to include the word "baby" in the past four weeks was "baby names". The following table lists the most popular searches that include the word "baby names".
As you can see, UK Internet searches for "unusual baby names" are not so unusual - and in fact have been increasing in the past year, up 28%. My friends all seem to be having girls, and the data indicates I am not alone. There was a 258% year on year increase in share of UK Internet searches for "baby girls names" but only an 84% increase for "baby boy names".
The most searched for baby kit is clothes, walkers, monitors, car seats and prams. My decision to get a Bugaboo seems to be vindicated by the search data, as searches for "bugaboo" outpaced all other pram manufacturers last week, save Graco. But, further checking revealed that Graco's brand is much more closely associated with car seats than prams (as indicated by our Search Term Suggestion Report).
Our baby is due Saturday so this will be my last post for the next few months. If you are hungry for UK data, be sure to read Robin Goad's blog and our Hitwise To Go posts.
Be well and see you in a few months.
Posted by Heather Hopkins at 01:35 PM
Posted to Search Engines
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Comments
Thanks for providing such fascinating insight into what otherwise might seem like an unmanageable and nonsensical lump of UK search data.
Best wishes to you and the baby while you're on maternity leave!
Posted by: Vero Pepperrell at August 27, 2007 03:07 PM
Hi Heather,
Congratulations. Have you chosen any exotic and unique baby name?
I think people search some additional on a high level as unique baby names, exotic baby names,
baby name meaning and probably no one will call his son Oliver Google Kai as we did here in Sweden. Check my
Google Baby and give hugs to your sweet child.
We say Grattis in Swedish.
Posted by: Elias Kai at August 28, 2007 07:56 AM
Heather, good luck - be sure to keep us posted with news on baby Cukier-Hopkins!
Posted by: Jannie at August 28, 2007 09:01 AM
Unusual baby names are becoming the usual. The top baby name popularity charts are starting to show the new trend. Best wishes for an easy delivery!
Posted by: baby names girl at August 28, 2007 12:39 PM
