Hitwise Intelligence - Heather Hopkins - UK
« Wimbledon boosts interest in Tennis and Rackets | Main | Facebook overtakes MySpace in Share of UK Internet Searches »
July 10, 2007
Emma Watson Beats Daniel Radcliffe as Top Potter Star Online
Daniel Radcliffe may play the leading role, but it is Emma Watson that is the most sought out of the young Harry Potter actors online. UK Internet searches for “Emma Watson” have soared in the past two weeks on the back of premieres in cities around the globe. Last week, UK internet searches for "Emma Watson" were three times those for Daniel Radcliffe. UK Internet users are on the hunt for photos and gossip about this latest celebrity, with searches for “Emma Watson photos” and “Emma Watson boyfriend” topping the list of queries related to the star.
UK searches for "Emma Watson" have increased four fold in the past two weeks to overtake Paris Hilton (though I should mention by just one half of one percentage point). Emma Watson was the sixth most searched for celebrity in the UK last week after Chris Benoit, Kate Middleton, Rihanna, David Tennant and Fernando Torres.
Posted by Heather Hopkins at 02:10 PM
Posted to Entertainment
Trackback Pings
TrackBack URL for this entry:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/558.
Comments
Hiya Heather,
Interesting, I am not sure who it would be useful for in this instance, but can you tell from your figures what the percentage difference is between Boys looking for Emma Watson and Girls looking for Daniel Radcliffe and can you give any insights into the age groups looking for both?
Thought it might be interesting, but my hunch is it may also be slightly disturbing!
Richard
Posted by: Richard Barber at July 10, 2007 05:48 AM
Hi Heather,
'Watson' is probably easier to spell than 'Radcliffe'. Does the chart take into account the various (miss-)spelling of Daniel's last name?
Posted by: Eric Blanchi at July 11, 2007 01:39 PM
Eric,
Thanks for your comment. The chart in the blog post is just for the terms "daniel radcliffe" and "emma watson" so doesn't include any mispellings. I took at look at other ways that people search for Daniel Radcliffe and the mispellings are pretty low volume.
The top mispelling in the past four weeks was "daniel radcliff" and based on four weeks rolling data and weekly data the term registered a 0% volume among all UK searches.
We do often see that mispellings are important, but seems Brits know how to spell Daniel's name.
Heather
Posted by: Heather Hopkins at July 16, 2007 04:06 AM
