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Hitwise Intelligence - Heather Hopkins - UK
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Gumtree Enters Top 20 Retail Websites in May
June 08, 2007
If you live in London and have hired a nanny, you've likely come across Gumtree. The site is also popular among my Aussie and Kiwi friends for finding flats. I recently used the site to buy a child car seat and found the website extremely useful. Seems I am not alone - Gumtree entered the top 20 Shopping & Classifieds websites in May, based on share of UK visits. Share of UK Internet visits to Gumtree increased 69% year on year in May, 35% in the past six months and 9% in the past month.
Gumtree dominates the Shopping & Classifieds - Classifieds category, capturing 18.4% of UK category visits. It has ranked as the #1 Classifieds website since September 2005, when it overtook AdTrader.
The site gets its traffic from search, email, social networks and retail websites. In May, 38% of UK visits to the site came from Search Engines (84% of which was from Google), 11% from web-based Email Services, 11% from Shopping and Classifieds and 7% from Net Communities and Chat.
17% of Gumtree's search traffic came from paid listings in the four weeks to 2nd June 2007 and Hitwise captured 4,201 unique terms sending visits to the website. The highest volume terms sending traffic to the site are brand terms, similar to what we see for most websites. The top generic terms are for jobs, cars, tickets and puppies.
Posted by Heather Hopkins at 10:05 AM
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In Categories Shopping and Classifieds
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Thanks for the great post Heather, I've also noticed Gumtree really pick up exposure in Google's organic listings for job and recruitment searches in recent weeks. Google are obviously beginning to view them as a new authority for recruitment keywords compared to the traditional recruitment agencies and job board sites.
Posted by Anonymous | June 8, 2007 01:30 AM