May 24, 2007

Tony Blair War Criminal and Gordon Brown Gay?

Our Australian office issued a brilliant news release yesterday showing the top search terms that include the top two candidates' names for the upcoming election (John Howard and Kevin Rudd). The results are remarkable, in particular "lies", "jokes" and "children overboard" being combined with searches for John Howard. I repeated the exercise for the UK and found similarly amusing and revealing results.

The following table shows the top search terms entered into search engines in the four weeks to 19th May 2007 that include "Tony Blair", "Gordon Brown" and "David Cameron". I found Tony Blair War Criminal, Gordon Brown Gay and David Cameron Cloney Blair particularly interesting...

Search term suggesitons can be a measure of brand association - in that they reveal what consumers are combining in searches for a particular brand - or in this case, political leader.

I should mention that if you are wondering why consumers are searching for Gordon Brown Gay, it seems to be a result of some figures issued recently by PInk News on Brown's voting record.

Posted by Heather Hopkins at 06:06 PM
Posted to Politics

Trackback Pings

TrackBack URL for this entry:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/531.

Listed below are links to weblogs that reference Tony Blair War Criminal and Gordon Brown Gay?:

» SearchCap: The Day In Search, May 23, 2007 from Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:... [Read More]

Tracked on May 24, 2007 08:34 AM

» SearchCap: The Day In Search, May 24, 2007 from Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:... [Read More]

Tracked on May 24, 2007 08:49 AM

» Brand Heat from Steve Clayton: Geek In Disguise
Spotted in London this week - Lastminute.com were handing out suntan lotion to city staff in Finsbury [Read More]

Tracked on May 25, 2007 01:00 AM

Comments

Posted by: Guido Fawkes at May 24, 2007 10:21 AM

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)