Hitwise Intelligence - Heather Hopkins - UK
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May 02, 2007
Moss Mania: Topshop.co.uk Reaches its Highest Ranking
Yesterday at 4 AM, the Kate Moss collection for Topshop went on sale online after being unveiled at the retailer's flagship Oxford Street store on Monday. Demand on the Topshop site was so high that the Kate Moss collection reportedly sold out in just 12 hours. "Moss mania" culminated in www.topshop.co.uk achieving its highest rank and share of UK visits of the past year. The site ranked #2 among Apparel and Accessories websites and #138 among All Categories of websites, exceeding its previous high of #238 on 26th December 2006. UK visits to www.topshop.co.uk more than doubled in the past two days.
Visits to the Kate Moss collection website saw a 6-fold increase in market share of visits in the past two days and yesterday the site ranked at #13 in the Apparel & Accessories category, up from #83 two days earlier.
The #1 site visited after Topshop.co.uk yesterday was the website for the Kate Moss collection, receiving almost one in five (18%) visits from Topshop.co.uk.
In my opinion - this is the best stat of all... The #2 downstream site from Topshop.co.uk was eBay UK, as early birds looked to make vast profits from the latest must-have fashion items and late risers consoled themselves by paying a premium. At time of writing, there were already 3,669 search results on eBay UK on searches for "kate moss topshop".
Posted by Heather Hopkins at 03:58 PM
Posted to Shopping and Classifieds
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» Hitwise, Kate Moss and unhappy customers from Eyefall Search Marketing Blog
Hitwise, the competitor intelligence company recently purchased by Experian, released some data recently suggesting that the Kate Moss clothing range at Topshop helped the site reach its highest UK visits over the past year – the range sold out withi... [Read More]
Tracked on May 3, 2007 10:56 PM
Comments
What I'd be interested to know is what was the #1 site in the Apparel and Accessories range?
Would it perhaps have been one of the companies that had the foresight to optimise for, or bid on, phrases containing the words Kate Moss other than just Kate Moss Topshop (such as eBay or ASOS)? Because Topshop certainly didn't...
Posted by: Ciarán at May 3, 2007 05:23 AM
