Hitwise Intelligence - Heather Hopkins - UK
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April 12, 2007
Facebook UK Visitors Among Most Likely to Vote
After my post on MySpace UK visitors being least likely to vote, I was pinged by Sam Roake of Conservatives.com who suggested that Facebook users were probably among those most likely to vote. Given our news yesterday about Facebook taking the #20 ranking among all sites last week, I thought I'd post the chart confirming Sam's suspicion. Indeed, the MOSAIC groups over-indexed relative to the UK online population on Facebook.com are those that are most likely to vote, based on offline statistics compiled by Experian.
To re-iterate my explanation of this rather complex diagram... The groups in the top right box are those that are over-indexed on Facebook (relative to the UK online population) and are also most likely to vote. The bubble size indicates size of the offline population. The groups in the bottom left box are under-indexed on Facebook and least likely to vote.
Posted by Heather Hopkins at 11:02 AM
Posted to Politics
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Comments
Interesting, and reassuring data. I'm working with Alan Johnson as communications director for his deputy leadership bid and we made a decision at the moment not to participate in MySpace. The Facebook support group was started organically by enthusiastic students and we've simply participated, which is the way it should be. To simply 'set-up' a MySpace profile isn't the way to go.
Posted by: Stuart Bruce at April 13, 2007 01:11 AM
Hi Heather, I recently met with CEO of Facebox (not Facebook). Their audience is groing dramatically (says their site and Alexa). Do you notice much traffic going their way, they have a UK site... Cheers, Simon
Posted by: Simon McDermott at April 16, 2007 01:02 AM
Simon,
Thanks for the comment... Facebox is indeed a fast growing social network in the UK. We rank them at 156 among all sites last week based on share of UK visits. The site ranked 9th among social networks (a custom category I created) last week.
If you need more detail, let me know.
Best, Heather
Posted by: Heather Hopkins at April 16, 2007 02:47 AM
Hi Heather, Thanks that will do for now, it seems like they have impressive growth and strong across Europe. I am following them because we both got Red Herring nominations this year. It was the first time I heard of them... Simon
Posted by: Simon at April 20, 2007 10:18 AM
Okay, this comment comes rather late but still I have to voice my disagreement with Stuart Bruce:
While he might be right in highlighting that a group/profile should be organic, I think it should be exactly the MySpace users he should care about. Apparently there you have a lot of really disadvantaged people to whom one could listen and realize what their concerns are. Plus every bit of useful information could make a difference for them.
btw, not surprised about the findings on facebook users being most likely to vote. After all, given the educated-people-only policy (at least until recently) you would expect something like that.
Posted by: Tobias Escher at May 10, 2007 11:32 AM
