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Hitwise Intelligence - Heather Hopkins - UK
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« February 2007 | March 2007 | April 2007 »
Car Tax Strikes Nerve. UK Consumer Reaction to Budget 2007
March 27, 2007
Last week, Gordon Brown, presented what is thought to be his final budget. Whatever Gordon Brown wanted consumers to take away from his speech, it seems that the car tax hike is what really struck a nerve. The following Search... Continue reading...
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Posted by Heather Hopkins at 06:12 AM
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In Categories Politics
Newspaper Audience Comparison Online v Offline - News & Media Report Post 3 of 3
March 22, 2007
How does the profile of offline readers of newspapers compare with online readers? This is the question I will address in this third of three posts on our recent News and Media Report. First, I will compare the lifestyle profile... Continue reading...
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Posted by Heather Hopkins at 02:21 PM
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PlayStation 3 UK Launch - Top Searched Console but Muted Enthusiasm
March 20, 2007
The PlayStation 3 launches in the UK on Friday and so we did some analysis of search data to get a sense for demand. The PS3 was the most searched for console last week, edging out the Nintendo Wii. However,... Continue reading...
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Posted by Heather Hopkins at 05:16 PM
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In Categories Shopping and Classifieds
Twitter Stats - Growing but Still Niche
March 15, 2007
In response to Simon Collister's request, I will share some stats on Twitter for both the UK and US. After hearing the chorus of tweets about Twitter in the UK blogging community, I had looked at Twitter data on Hitwise... Continue reading...
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Posted by Heather Hopkins at 08:02 AM
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In Categories Social Networking
Bebo and MySpace Take Walkears and Red Nose Day Viral
March 13, 2007
The Walkers Walkears site that I blogged about a couple of weeks ago has taken the #1 spot in our Community category, ranking ahead of other charity and community websites based on share of UK internet visits. With Red Nose... Continue reading...
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Posted by Heather Hopkins at 01:43 PM
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In Categories Social Networking
What is the Optimal Balance of Paid and Organic Search Traffic?
March 08, 2007
In the UK, we recently launched paid and organic search terms, to show the mix of paid and organic search traffic going to websites and to show the specific paid and organic terms. In this post, I'll share some of... Continue reading...
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Posted by Heather Hopkins at 12:31 PM
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In Categories Search
Competition 2.0 - Who Are Print Media Websites Competing With Online? News & Media Post 2 of 3
March 06, 2007
Saddam Hussein's execution - aired around the world through blogs and on YouTube - made YouTube a primary news source for millions of consumers. Newspapers were once the domain for breaking news, but often the medium and time constraints prevent... Continue reading...
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Posted by Heather Hopkins at 04:34 PM
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In Categories News and Media
Bebo Ebay - Some Data to Add Context
March 02, 2007
This week's announcement that Bebo would allow members to list eBay auction items on their profile pages caught some attention. I wanted to share some stats to provide context to the deal and to illustrate the potential power of the... Continue reading...
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Posted by Heather Hopkins at 02:38 PM
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In Categories Social Networking
Social Networks Can Drive Traffic - Case Study of ASOS and TopShop
March 01, 2007
TopShop.co.uk and ASOS.com last week received more than twice as much traffic from MySpace than from MSN and Yahoo! Search combined. Our column in this week's Technology Guardian (sorry our Siteseeing columns are not yet available online) showcased this interesting... Continue reading...
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Posted by Heather Hopkins at 10:38 AM
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In Categories Social Networking
