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Hitwise Intelligence - Heather Hopkins - UK

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« November 2006 | December 2006 | January 2007 »

Hitwise Music Maps Front Page of Technology Guardian

December 14, 2006

I was pretty chuffed this morning to see one of the music maps I blogged about a few weeks ago on the front cover of the Technology Guardian. For those of you interested in some additional analysis and insight on... Continue reading...

Posted by Heather Hopkins at 10:20 AM | (2) | (0)

Yahoo! Answers - Happy Birthday

December 13, 2006

Noticed the post on Search Engine Land this morning about Yahoo! Answers turning one and wanted to do a quick post on the growth of the website and the commercial opportunities for the site. Last week, Yahoo! UK & Ireland... Continue reading...

Posted by Heather Hopkins at 06:11 AM | (0) | (0)
In Categories Social Networking

Nintendo Wii Overtakes Other Consoles to Become Most Searched for Toy

December 12, 2006

The Wii went on sale in the UK yesterday and reportedly sold 50,000 units in 12 hours! We noticed on Hitwise that searches for the Nintendo Wii overtook searches for all other gaming consoles and even overtook the perennial favourite,... Continue reading...

Posted by Heather Hopkins at 05:54 PM | (12) | (0)

Lil Chris Case Study on Impact of Social Networks

December 08, 2006

I did some analysis on Hitwise to try to understand where and how Lil Chris, a UK solo pop rock artist that rose to fame earlier this year, became known. The case study offers a great example of the impact... Continue reading...

Posted by Heather Hopkins at 12:59 PM | (26) | (0)
In Categories Social Networking

Threshers Voucher Creates Storm Online

December 05, 2006

Wow - a good deal sure can spread quickly online! Last week, Threshers, the high street off-license (AKA wine store) sent a 40% discount voucher around to suppliers and distributors . The offer spread virally across the web and resulted... Continue reading...

Posted by Heather Hopkins at 11:24 AM | (1) | (1)
In Categories Shopping and Classifieds