Hitwise Intelligence - Heather Hopkins - UK
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November 15, 2006
Search Landscape in the UK Post 1 of 2
Yesterday we published a news release with an update on the share of searches powered by the leading search engines and some analysis of paid and organic traffic going to some leading websites in the UK. These stats are taken from our search report, published last week. If you are interested in a copy of the full report, leave us a comment on this blog or drop us an email.
I'll share some of the top line stats in two posts on the blog. First the search landscape figures:
- Google powered 78% of UK internet searches in the four weeks to 21st October 2006, up 9% year on year.
- Yahoo! took the #2 rank based on share of executed UK searches with 7.7% of the search market.
- Together Google, Yahoo! Search, MSN Search and Ask.com powered 96.6% of all UK internet searches, up 2% year on year.
We can also measure this a different way - as the share of referrals from search engines to key e-commerce categories. The following chart shows the share of upstream visits to Travel Agencies, Appliances & Electronics and Insurance websites from search engines. In the week to 21st October 2006 Travel Agencies received 39% of their upstream vistis from search engines, up 7% in the past six months. For such an established category, that is a huge gain. You can see that the gain is not limited to Travel Agencies.
I'll post a follow up tomorrow that shows the share of paid traffic going to leading websites in the Travel Agencies and Appliances and Electronics category.
Posted by Heather Hopkins at 05:43 PM
Posted to Search
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Comments
Hi Heather, I'd like a copy of that report please.
Thanks.
Posted by: Liam Morrison at November 15, 2006 10:11 AM
Thanks for the charts. I'd love to get a copy of the study.
Posted by: mark casey at November 15, 2006 11:46 AM
Hi Heather
Can you send me a copy?
thank you!
Posted by: Robin Grant at November 15, 2006 01:49 PM
Hi Heather
Very nice material, and I would very much appreciate sight of the report in question.
Many thanks in advance,
Richard
Posted by: Richard Hearne at November 16, 2006 10:19 AM
Can I have a copy too please?
cheers
david
Posted by: david at November 16, 2006 03:13 PM
Hi Heather,
Interesting stats, wouldn't mind getting my mitts on a copy as well if possible!
Thanks,
Vero "say no to Uggs" Pepperrell
Posted by: Vero Pepperrell at November 17, 2006 01:09 AM
Heather,
Great report. If at all possible, I would like to request a copy as well.
Thanks,
Sayuri
Posted by: Sayuri at November 26, 2006 08:23 PM
Heather:
Apologies if this shows up twice (wasn't sure if my first posting went through), but this is a great report. I would like to request a complete copy as well.
Many thanks,
Sayuri
Posted by: Sayuri at November 26, 2006 08:45 PM
Hi Heather
Can you send me a copy?
thank you!
Posted by: Jason Cartwright at November 28, 2006 02:13 AM
Hi Heather,
I would be very grateful of a copy of the report.
Regards,
Malcolm.
Posted by: malcolm at November 29, 2006 12:55 PM
Hi Heather
very interesting, may I request a copy of the report too please.
Regards
Martyn
Posted by: Martyn Hope at December 1, 2006 03:28 AM
Hi, could I also get a copy of the report. Thanks
Posted by: Craig Lefevre at December 12, 2006 05:46 AM
Heather,
Thanks for the chart - helps with justifying more spend!!!
Can I get a copy fo the report?
Thanks,
Andrew
Posted by: Andrew Sutton at December 27, 2006 01:08 AM
Hi, Can I have a copy please?
tx
Irene
Posted by: Irene at February 26, 2007 02:34 AM
Would love a copy of the report, thanks a lot.
Posted by: Jacqui at April 2, 2007 04:01 AM
hello,
could I have a copy of the report plaese?
Thanks Stefanie
Posted by: Stefanie Neues at September 24, 2007 10:44 AM
