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Hitwise Intelligence - Heather Hopkins - UK

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Search Landscape in the UK Post 1 of 2

November 15, 2006

Yesterday we published a news release with an update on the share of searches powered by the leading search engines and some analysis of paid and organic traffic going to some leading websites in the UK. These stats are taken from our search report, published last week. If you are interested in a copy of the full report, leave us a comment on this blog or drop us an email.

I'll share some of the top line stats in two posts on the blog. First the search landscape figures:

Google powered 78% of UK internet searches in the four weeks to 21st October 2006, up 9% year on year.
Yahoo! took the #2 rank based on share of executed UK searches with 7.7% of the search market.
Together Google, Yahoo! Search, MSN Search and Ask.com powered 96.6% of all UK internet searches, up 2% year on year.

We can also measure this a different way - as the share of referrals from search engines to key e-commerce categories. The following chart shows the share of upstream visits to Travel Agencies, Appliances & Electronics and Insurance websites from search engines. In the week to 21st October 2006 Travel Agencies received 39% of their upstream vistis from search engines, up 7% in the past six months. For such an established category, that is a huge gain. You can see that the gain is not limited to Travel Agencies.

Upstream from Search Engines.png

I'll post a follow up tomorrow that shows the share of paid traffic going to leading websites in the Travel Agencies and Appliances and Electronics category.

Posted by Heather Hopkins at 05:43 PM | (16) | (0)
In Categories Search

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Comments

Hi Heather, I'd like a copy of that report please.
Thanks.

Posted by Liam Morrison | November 15, 2006 10:11 AM

Thanks for the charts. I'd love to get a copy of the study.

Posted by mark casey | November 15, 2006 11:46 AM

Hi Heather

Can you send me a copy?

thank you!

Posted by Robin Grant | November 15, 2006 01:49 PM

Hi Heather

Very nice material, and I would very much appreciate sight of the report in question.

Many thanks in advance,

Richard

Posted by Richard Hearne | November 16, 2006 10:19 AM

Can I have a copy too please?
cheers
david

Posted by david | November 16, 2006 03:13 PM

Hi Heather,

Interesting stats, wouldn't mind getting my mitts on a copy as well if possible!

Thanks,
Vero "say no to Uggs" Pepperrell

Posted by Vero Pepperrell | November 17, 2006 01:09 AM

Heather,

Great report. If at all possible, I would like to request a copy as well.

Thanks,
Sayuri

Posted by Sayuri | November 26, 2006 08:23 PM

Heather:

Apologies if this shows up twice (wasn't sure if my first posting went through), but this is a great report. I would like to request a complete copy as well.

Many thanks,
Sayuri

Posted by Sayuri | November 26, 2006 08:45 PM

Hi Heather

Can you send me a copy?

thank you!

Posted by Jason Cartwright | November 28, 2006 02:13 AM

Hi Heather,
I would be very grateful of a copy of the report.
Regards,
Malcolm.

Posted by malcolm | November 29, 2006 12:55 PM

Hi Heather

very interesting, may I request a copy of the report too please.

Regards
Martyn

Posted by Martyn Hope | December 1, 2006 03:28 AM