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Hitwise Intelligence - Heather Hopkins - UK
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« October 2006 | November 2006 | December 2006 »
Bebo and MySpace Network Maps for Music Category
November 30, 2006
In order to illustrate the relationships between social networks and the music category online, we have created some network maps that show the interconnectedness of music websites and the importance of social networks (Bebo and MySpace in particular) to the... Continue reading...
Posted by Heather Hopkins at 03:24 PM
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In Categories Music
Google and Yahoo! UK Comparison
November 28, 2006
I provided Paul Durman from the Sunday Times with some data on how Yahoo! and Google compare in the UK, following the "Peanut Butter Manifesto". Now that his story has appeared, I thought I'd share the data. I created a... Continue reading...
Posted by Heather Hopkins at 04:09 PM
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Polonium 210 and Thallium Searches Soar Following Tragic Death of Alexander Litvinenko
November 27, 2006
Over the weekend, our conversations with friends were dominated by talk of the tragic death last week of Alexander Litvinenko. The story keeps getting murkier and seems to be straight from a Bond film. The former Russian spy, who was... Continue reading...
Posted by Heather Hopkins at 06:16 PM
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In Categories News and Media
Daniel Craig's Blonde Bond Popular Online: Opportunities for Search Marketers
November 23, 2006
We issued a news release today on the most searched for celebrities in the UK. Daniel Craig came in at #2 on the list (behind Faith Brown, contestant on I'm a Celebrity Get Me Out of Here). In putting together... Continue reading...
Posted by Heather Hopkins at 10:00 AM
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In Categories Entertainment
Nintendo DS Lite Pink - Girl Geeks Rejoice
November 20, 2006
About this time last year, I blogged that Pink is the New Black as kids (and my cousin in particular) raced to get their hands on the Motorola Razr in Pink. Well, pink is hot again this year with pink... Continue reading...
Posted by Heather Hopkins at 05:44 PM
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In Categories Shopping and Classifieds
Search Engine Landscape in the UK Post 2 of 2
November 16, 2006
Yesterday I posted some statistics on search engine share in the UK. Today, I am going to walk through some analysis we've done on the paid and organic search traffic. Unsurprisingly, our analysis found that whilst you don't need to... Continue reading...
Posted by Heather Hopkins at 06:02 PM
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Search Landscape in the UK Post 1 of 2
November 15, 2006
Yesterday we published a news release with an update on the share of searches powered by the leading search engines and some analysis of paid and organic traffic going to some leading websites in the UK. These stats are taken... Continue reading...
Posted by Heather Hopkins at 05:43 PM
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In Categories Search
Google News versus Digg
November 15, 2006
I am a regular listener of the Daily SearchCast and yesterday's episode was particularly good. Danny Sullivan and Dave Naylor make a killer combination for good laughs, excellent rants and, of course, search industry news. Yesterday, Danny talked through a... Continue reading...
Posted by Heather Hopkins at 11:53 AM
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In Categories News and Media
Global Warming - Will the Stern Report Dampen Demand for Cheap Flights?
November 13, 2006
The release of the Stern report two weeks ago, calling for eco-taxes and the curtailing of cheap flights, has caused a surge in online interest for global warming. The share of UK internet searches for "global warming" and "climate change"... Continue reading...
Posted by Heather Hopkins at 12:03 PM
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In Categories Travel
Product Recalls and Search Marketing
November 10, 2006
Today we held our second annual search marketing breakfast in London. Friday morning at 9 AM - and the room was packed to hear the latest trends and tips in search. We heard from Bill Tancer, GM for Worldwide Research... Continue reading...
Posted by Heather Hopkins at 04:34 PM
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In Categories Branding
Ugg Boots - What Gives?
November 07, 2006
UK internet searches for "ugg boots" nearly doubled last week - up 82% in market share of UK internet searches. Year on year, searches for "ugg boots" were up more than six-fold. I asked colleagues about it today - one... Continue reading...
Posted by Heather Hopkins at 05:30 PM
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In Categories Shopping and Classifieds
YouTube, the US Midterm Elections and UK Politics
November 06, 2006
"Half of the top ten most linked to videos online are connected with US politics” pointed out Antony Mayfield on Friday. The impact of blogs was much discussed in the past three US elections. This election, the attention seems to... Continue reading...
Posted by Heather Hopkins at 11:58 AM
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In Categories Politics
Borat Searches Soar - But Borat Could Do With Some SEO Help
November 02, 2006
With the new Borat movie out tomorrow in the UK, I couldn't resist a quick post... Share of UK internet searches for "borat" increased more than two and a half times last week compared with the previous week. The share... Continue reading...
Posted by Heather Hopkins at 02:17 PM
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In Categories Entertainment
