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Hitwise Intelligence - Heather Hopkins - UK
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LinkedIn #2 Social Networking Site for Professionals in the UK
October 31, 2006
How many emails have you received this week from members of LinkedIn adding you to their profiles? Whilst I haven't quite figured out how to use LinkedIn, my network is growing rapidly and unlike my MySpace network, I actually know... Continue reading...
Posted by Heather Hopkins at 04:41 PM
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In Categories Social Networking
Blog Stats from e-Consultancy's Blogging for Business Event
October 25, 2006
This morning I attended the well run Blogging 4 Business training event hosted by e-consultancy's Craig Hanna and promised that I'd post the stats I was sharing on this blog. The rankings are at the end. First, I want to... Continue reading...
Posted by Heather Hopkins at 08:14 PM
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In Categories Blogs and Personal Websites
Pirate and Darth Vader Costume Searches Lead in the UK
October 23, 2006
My favourite North American event is taking the UK by storm - well at least it's inching its way into the hearts and minds of UK consumers. The market share of UK internet searches for "halloween costumes" was up 19%... Continue reading...
Posted by Heather Hopkins at 11:36 AM
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In Categories Shopping and Classifieds
Project Red Brands Get Boost from MySpace Promotion
October 18, 2006
Last week I received two emails in my MySpace Mail account from Tom Anderson, co-founder of MySpace, encouraging me to Join (RED), the charity backed by Bono established to raise awareness and money to invest in African AIDS programmes. The... Continue reading...
Posted by Heather Hopkins at 10:44 AM
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In Categories Social Networking
The Sun Ahead of the Curve? Paid and Organic Search Profile (Post 3 of 3)
October 16, 2006
The Sun is one of the more aggressive News and Media sites in the UK in paid search marketing and so makes a good example for dissecting their search engine marketing strategy. In the four weeks to 14th October 2006,... Continue reading...
Posted by Heather Hopkins at 01:01 PM
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In Categories Video Sharing
Online Advertising Can Drive Brand Awareness and Brand Association - Post 2 of 3
October 12, 2006
This is the second in a series of three posts looking at the impact of advertising spend on online behaivour based on findings from our Media Impact Report that we published with i-level and Yahoo! Search Marketing. In this post... Continue reading...
Posted by Heather Hopkins at 10:36 AM
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Wikipedia - Where do People Go After Visiting Wikipedia?
October 11, 2006
Last night I was chatting with John Hornbaker of Parthenon Computing about flow after an Internet Peeps dinner. He believes that people will start paying more attention to flow to understand how people are moving around the web. We agreed... Continue reading...
Posted by Heather Hopkins at 02:12 PM
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In Categories General Thought Leadership
Paid and Organic Search - Impact of Ad Copy on Click Through Rates (Post 2 of 3)
October 05, 2006
In my first post in this series I walked through some of our data on paid and organic search terms for MoneySupermarket. In this second post in the series, I will look at a couple of examples of the ratio... Continue reading...
Posted by Heather Hopkins at 01:18 PM
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In Categories Travel
Bebo Closing the Gap with eBay as Most Searched for UK Brand
October 04, 2006
In doing a demo of Hitwise this week, we noticed that Bebo is catching up quickly to eBay as the most searched for brand in the UK. Since May, the term "bebo" has ranked #2 in the share of UK... Continue reading...
Posted by Heather Hopkins at 03:40 PM
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In Categories Branding
