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Hitwise Intelligence - Heather Hopkins - UK
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« August 2006 | September 2006 | October 2006 »
Paid and Organic Search: Profile of MoneySupermarket (Post 1 of 3)
September 28, 2006
This week we announced the launch of Search Intelligence 4.0 in which we will begin to report on the paid and organic split in website search terms in the UK and Australia (other markets to follow). In a series of... Continue reading...
Posted by Heather Hopkins at 12:05 PM
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In Categories Search
Will Referrals from Search Engines to Retail Websites Reach 35% by Christmas?
September 28, 2006
Yesterday, we issued our predictions for growth of the retail category at Christmas this year. One of the predictions is that search engines will account for 35% of UK referrals to the retail category in December 2006, up from 30%... Continue reading...
Posted by Heather Hopkins at 07:56 AM
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Internet Usage Data as a Measure of Offline Advertising Effectiveness - (Part 1 of 3)
September 27, 2006
"Half the money I spend on advertising is wasted; the trouble is I don't know which half" famously opined John Wanamaker. This quote is reportedly from the late 1800's - have things improved? Anyone who has spoken to me in... Continue reading...
Posted by Heather Hopkins at 11:29 AM
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YouTube Takes 2 in 3 UK Visits to Video Sharing
September 20, 2006
This week's announcement that Warner Music would make some music videos available on YouTube in return for a cut in ad revenue signals a recognition by at least one record company that advertising supported content has potential to be a... Continue reading...
Posted by Heather Hopkins at 05:00 PM
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In Categories Video Sharing
MySpace #8 Source of Visits to HMV.co.uk
September 18, 2006
I was looking at clickstream traffic from MySpace and Bebo this morning for a reporter and noticed HMV.co.uk among the downstream sites from MySpace. In fact, the site ranked as the third highest downstream Shopping & Classifieds site from MySpace... Continue reading...
Posted by Heather Hopkins at 05:25 PM
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Google Finance Gets Visits from Brand Searches
September 14, 2006
In preparing for a presentation yesterday on financial services marketing, I noticed that the term "ebay" is the third highest term sending visits to the Business & Finance Stocks and Shares category. Google Finance is the 6th ranked site receiving... Continue reading...
Posted by Heather Hopkins at 04:50 PM
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In Categories Branding
What are 18 to 34 Year Olds Doing Online? Managing Content to Your Target Market
September 05, 2006
This week saw the launch of yet another afternoon freesheet in London and battle calls are being waged online by London Lite and the paper's online presence at This is London and NewsCorp's thelondonpaper. These papers are thought largely to... Continue reading...
Posted by Heather Hopkins at 05:35 PM
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In Categories News and Media
