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Hitwise Intelligence - Heather Hopkins - UK
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« July 2006 | August 2006 | September 2006 »
Flickr #1 Photography Site in UK
August 31, 2006
Flickr has taken the #1 spot in our Photography category and it seems to be down to good SEO (search engine optimisation) for soft porn searches. I'll admit it was a bit of a surprise last week when I looked... Continue reading...
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Posted by Heather Hopkins at 12:30 PM
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Google Book Search Drives Visits to Book Retailers and Attracts Low Income Seniors
August 31, 2006
Yesterday's announcement that Google would offer free downloads of out-of-print books from Google Book Search sparked much debate among publishers and book sellers are threatening to sue. Hitwise data reveals that the top downstream site from Google Book Search UK... Continue reading...
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Posted by Heather Hopkins at 12:00 PM
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In Categories Shopping and Classifieds
OK Go Viral Video, Celebrity and Political Gossip Drive Visits to Most Popular Blog Websites
August 24, 2006
I nearly fell off my chair laughing yesterday when I saw a viral video of band OK Go on Fugufish.org. I was trying to figure out why Fugufish was the most read individual blog in our Lifestyle - Blogs and... Continue reading...
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Posted by Heather Hopkins at 03:55 PM
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In Categories Blogs and Personal Websites
Searches for Flights to Australia Indicate Travel Industry Will Remain Strong
August 22, 2006
In one of the busiest months for holiday makers, the travel industry was hit hard by an averted terrorist plot, stories and images of queues at the major airports, and now threats of a strike at Stansted this coming bank... Continue reading...
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Posted by Heather Hopkins at 11:52 AM
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In Categories Travel
Girl with a One-Track Mind - How Blogs Grow
August 21, 2006
Yesterday, I was interviewed on Sky News about blogging. Why do people blog, read blogs, etc. The interview raised an important issue - why do blogs gain readership. Much of this comes down to subject matter and quality of posts.... Continue reading...
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Posted by Heather Hopkins at 06:11 PM
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In Categories Blogs and Personal Websites
UCAS Website Visits Soar Yesterday - Ranking at 37 Overall in the UK
August 18, 2006
Yesterday, students up and down the country received their A Level results and while the news is focussed on controversy over the record number of A grades, market share of UK visits to the UCAS website soared as disappointed students... Continue reading...
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Posted by Heather Hopkins at 11:09 AM
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In Categories Education
MI5, News and Airline Site Visits Soar on News of Averted Terrorist Attack
August 11, 2006
Yesterday's announcement that Scotland Yard foiled a terror plot to blow up six transatlantic flights from London sent chills through the UK as the terror alert was raised to the highest level. Flights were cancelled, security screenings tightened and airports... Continue reading...
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Posted by Heather Hopkins at 12:33 PM
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Second Life Visits Double in Two Months
August 09, 2006
I have been meaning to do a post on the buzzy Second Life for weeks. I recently met Cory Ondrejka, an executive at Linden Lab (the makers of Second Life) and his lovely wife at a conference recently. They opened... Continue reading...
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Posted by Heather Hopkins at 10:59 AM
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In Categories Social Networking
Is Bebo Next?
August 08, 2006
Last night's announcement that News Corp.'s Fox Interactive Media has signed a multiyear deal to use Google search to direct traffic across its network of internet sites, including MySpace.com, led us to check Hitwise to see what our data could... Continue reading...
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Posted by Heather Hopkins at 12:03 PM
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Fantasy Football Sites Gain in Advance of New Season Kick-Off
August 07, 2006
With the World Cup barely behind us, UK consumers are already preparing for the start of the Premiership League due to begin in less than two weeks. Sunday, Chelsea and Liverpool will compete for the Community Shield, kicking off the... Continue reading...
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Posted by Heather Hopkins at 03:41 PM
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In Categories Sports
Search Engine Brand Association Differs in UK and US
August 04, 2006
Bill's excellent post yesterday on brand association of MSN, Yahoo! and Google in the US prompted me to do the same analysis for the UK. I was surprised by some of the similarities and differences. The striking similarity between the... Continue reading...
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Posted by Heather Hopkins at 10:10 AM
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Edinburgh Festival Drives Travel Related Searches
August 02, 2006
With the Edinburgh Fringe Festival kicking off on Sunday, the Edinburgh International Festival starting Sunday week and the Edinburgh Military Tattoo kicking off Friday, travel related searches for Edinburgh have taken off. Two weeks ago, searches for "edinburgh festival" shot... Continue reading...
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Posted by Heather Hopkins at 11:53 AM
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In Categories Entertainment
