About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Heather Hopkins - UK
Analyst Weblog
Archives
« June 2006 | July 2006 | August 2006 »
Swimming Pool, Fans, Air Conditioners - Weather and Search Term Seasonality
July 24, 2006
As a follow up to my post last week on visits to weather sites spiking along with the temperature, we took a look at searches for retail items offering relief from the heat. As you'd expect, searches for "swimming pool",... Continue reading...
Tweet
Posted by Heather Hopkins at 03:47 AM
| 
(2)
| 
(0)
Visits to Weather Sites Soar Along with Temperatures
July 20, 2006
Yesterday's record breaking temperatures, reported to reach over 36 degrees Celsius near Gatwick, saw UK consumers visit weather sites in unprecedented numbers. Visits to websites in the Hitwise News & Media - Weather category nearly doubled compared with one week... Continue reading...
Tweet
Posted by Heather Hopkins at 11:29 AM
| (1)
| (0)
Pirates of the Caribbean - The Long Tail of Search
July 19, 2006
On Sunday evening I went to see Pirates of the Caribbean at my local cinema. My decision to go to a movie was driven by a need to escape the heat and my choice of film was based on Hitwise... Continue reading...
Tweet
Posted by Heather Hopkins at 11:11 AM
| (1)
| (0)
In Categories Search
Guido Fawkes - Fair and Balanced
July 11, 2006
In response to John Wards' comment on my last post regarding John Prescott and search behaviour, I am happy to mention Guido Fawkes blog and its growth over the past week. Though I will refrain from taking sides on who... Continue reading...
Tweet
Posted by Heather Hopkins at 03:08 PM
| (1)
| (0)
In Categories Politics
John Prescott and What Drives Consumer Search Behaviour
July 11, 2006
A poll in today's Times reveals that 70% of voters think John Prescott should resign. This comes after a series of scandals from titillating reports of affairs to the row over the hospitality from Mr. Anschutz, who is bidding to... Continue reading...
Tweet
Posted by Heather Hopkins at 11:56 AM
| (5)
| (0)
In Categories Politics
Yahoo! Answers and Vertical Search Big Winners from UK Homepage Redesign
July 10, 2006
Last week, Yahoo launched its new UK portal homepage. The new site is said to focus more on Yahoo!'s search, content, community and personalisation tools and to provide better opportunities for advertisers. I took a look at Hitwise data to... Continue reading...
Tweet
Posted by Heather Hopkins at 03:17 PM
| (0)
Cristiano Ronaldo and Andy Murray Searches Soar
July 03, 2006
After England's defeat after crashing out again on penalties, UK internet users switched their attention to Wimbledon, where Andy Murray, a British tennis player's entry to the last 16 offers hopes for consolation. Whilst England fans are busy vilifying Ronaldo,... Continue reading...
Tweet
Posted by Heather Hopkins at 01:23 PM
| (0)
