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Hitwise Intelligence - Heather Hopkins - UK
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Coke Rocket - Search Data and Brand Equity
June 30, 2006
Can search data be used to measure brand equity and brand association? My colleague Wendy Griffith is speaking with a major global brand about the benefits of subscribing to Hitwise. We had a great brainstorming session and came up with... Continue reading...
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Posted by Heather Hopkins at 01:12 PM
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In Categories Branding
YouTube NBC Deal - Video Sharing and Online Marketing
June 28, 2006
Yesterday's article in the Wall Street Journal (subscription required - also reported in an online news story) included an announcement that US broadcaster NBC will make available promotional videos on YouTube. This marks a turning point for the wildly popular... Continue reading...
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Posted by Heather Hopkins at 12:54 PM
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World Cup Fantasy Football
June 27, 2006
The World Cup is, as always, having a huge impact online. Sports Fantasy have websites been among the biggest beneficiaries of world cup fever, with visits increasing three times in the past four weeks. This post provides two brief examples... Continue reading...
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Posted by Heather Hopkins at 04:55 PM
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MySpace UK Update
June 23, 2006
Earlier this week I spoke at the Engagement Alliance event, What MySpace Means. David Tebbutt and Hillary Johnson provide a nice run down of the event. Anthony Mayfield sagely suggested that I post some of the charts from my presentation... Continue reading...
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Posted by Heather Hopkins at 01:04 PM
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In Categories Computers and Internet
Multichannel Retailing - Benchmarking Performance
June 22, 2006
I spoke at Retail Week's Achieving Multichannel Integration in Retail conference this morning on Measuring and Benchmarking Performance in Multichannel Retail. I likened measuring the impact of online marketing on online sales to the holy grail for online marketers. Alas,... Continue reading...
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Posted by Heather Hopkins at 05:38 PM
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In Categories Shopping and Classifieds
MySpace Music & Anticipating Bebo Music
June 20, 2006
Main stream media (MSM) are covering Bebo and MySpace in record numbers. Simon Garfield wrote a piece in The Observer on Sunday and Tom Braithwaite had one in today's FT. Both are worth a read as a round-up of what's... Continue reading...
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Posted by Heather Hopkins at 12:42 PM
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Brand HIjacking - Is the Problem Growing
June 16, 2006
Travolution this week reported on the research published by Nucleus and Hallmark IP which shows that brand interception through PPC is on the rise. But are clicks to competitors and price comparison sites after a brand search also on the... Continue reading...
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Posted by Heather Hopkins at 04:42 PM
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In Categories Travel
Digg: Threat to Yahoo! News?
June 12, 2006
One of my favourite news sites is Digg.com - a fantastic social bookmarking news site. I've been surprised (and pleased) to watch Digg.com's growth in the UK on Hitwise. I visit the site at least once a day to see... Continue reading...
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Posted by Heather Hopkins at 05:25 PM
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Wayne Rooney Injury, David Beckham Hairstyles and Peter Crouch Dance
June 08, 2006
With the World Cup kicking off Friday, we did some analysis of the most searched for players and the keywords combined with player names. Online, UK consumers are much more interested in Wayne Rooney's injury, David Beckham's hairstyle and Peter... Continue reading...
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Posted by Heather Hopkins at 12:11 PM
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Google, Yahoo! and MSN UK Portal Comparison
June 06, 2006
To follow on Bill's wildly popular post on how Google, Yahoo! and MSN's properties stack up, I wanted to share the same data from the UK market. We are publishing these stats alongside the US market stats in a search... Continue reading...
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Posted by Heather Hopkins at 08:22 AM
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MSN and Yahoo! Search Tied for Second in UK
June 01, 2006
In preparation for publishing our UK Search Research Note next week (you can request a copy from the link on our homepage) and with SES London in full swing, I wanted to share some stats on the UK search market.... Continue reading...
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Posted by Heather Hopkins at 09:20 AM
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