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Hitwise Intelligence - Heather Hopkins - UK

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Jet2 Visits Spike on the Back of "Lazy Frog" Comment

April 06, 2006

Hitwise daily data reveals that this week's comments by Jet2's boss about the French air traffic controllers, resulted in a spike in visits to Jet2's website. In a press release (covered here on CheapFlights) the airline's chief executive Philip Meeson wrote that the company "condemns French strike action and calls for lazy frogs to get back to work!". Keeping alive the rivalry between the French and the Brits, UK internet users rallied to the Jet2 website over the past two days.

According to Hitwise data, market share of UK internet visits were up 26% yesterday (5th April 2006) compared with the day of the flight disruption (3rd April 2006). This was the second largest share of visits the site has attracted since early February. The second highest referrer of visits to Jet2.com yesterday was Easyjet, who was also affected by the disruption and who supported Meeson's comments. Easyjet was quoted by Scotsman.com as saying that UK airlines were having to pay the cost of the French "not bothering to do a decent day's work".

Chart of Visits to Jet2.png