About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Heather Hopkins - UK
Analyst Weblog
« Spring has Sprung as have Searches for Garden Furniture | M and M Direct Scoops Hitwise Online Performance Award »
Crazy by Gnarls Barkley Takes #1
April 03, 2006
The Telegraph reported today that "pop history was made when a song reached the top of the singles' chart based solely on computer-download sales". Crazy by Gnarls Barkley has been creating a bit of a stir online after the song aired in an ad for Zane Lowe's BBC Radio One show.
Hitwise data reveal that the share of UK internet searches for "crazy" increased 31% last week. Tune Tribe and 7 Digital seem to have benefited most from the frenzy, with major music sites missing the opportunity to attract visits from the online hit single. Tune Tribe received 9% of visits from searches for "crazy" over the past four weeks, well ahead of online music rivals. Gnarls Barkley's website attracted 41% of visits from searches for "gnarls barkley", while 5% went to 7 Digital, 5% to Manchester Online, and 4% to MySpace, on which Gnarls Barkley has a personal page.
The search terms sending the largest volume of visits to Tune Tribe last week were "gnarls barkley" and "crazy" and the site has climbed from a ranking of 700 among music sites two weeks ago to 522 last week. The site's market share of UK visits more than tripled comparing the 29th of March to the 30th. This is a prime example of a small, nimble online player benefiting from smart and responsive online marketing.
Posted by Heather Hopkins at 06:20 AM
| 
(3)
| 
(0)
TrackBack
TrackBack URL:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/170.
Comments
Ellee, your blog (http://www.elleeseymour.blogspot.com) is fabulous! It is written in a personal voice and it includes a great deal of interesting information and links to find more.
I am by no means an expert on blogging - we are all learning as we go. The conference yesterday was great as it pulled together many experienced bloggers and fans of this space. The only tip I will give you is to keep up the momentum. Pst frequently and post comments on other people's blogs. It's a great way to gain exposure -- both with publishers of blogs and with readers.
Best of luck and thank you for your kind comments.
Heather
Posted by Heather Hopkins | April 5, 2006 07:00 AM
Interesting stuff, how about Hitwise having some stats on ethnic minority sites, like how many people visit asian, black, jewish, etc, etc, sites.
Posted by Anonymous | April 6, 2006 01:16 AM
I love data, they make a story so interesting. I would loved to have spoken to you yesterday at the conference, but the day flew by. Your presentation is so good too, my weak area as you will learn if you read my blog.
As my blog is fairly new, I would appreciate it if you had a moment to check it out and give me your feedback, suggest any improvements, maybe even post a comment or two on a subject that might interest you.
I hope to meet up with you again.
Posted by Ellee Seymour | April 5, 2006 06:46 AM