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Hitwise Intelligence - Heather Hopkins - UK

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Google Mars top Mars Related Search Last Week

March 20, 2006

After weeks of negative press, last week things turned for Google. No longer were stories harping on about censorship in China, privacy concerns, and falling share prices - the news media was abuzz with stories about Google Mars - the latest nifty site from the creators of Google Earth and Google Moon. The Telegraph reported, "Now you can Google Mars" and the Metro printed images from the service.

UK Internet users appear to be full of enthusiasm for the satellite images of the red planet. The share of searches for "google mars" overtook searches for "mars" last week, increasing 58 times last week. Searches for "google mars" were 38% higher than those for "mars", which has also increased last week, up four times compared with the prior week.

Google Mars.png

Google Earth is still much more popular than Google Mars. A Hitwise Search Term Suggestion report reveals that in the past four weeks, "google mars" was the 22nd most popular term that included the keyword "google" while "google earth" came in at #2, just after "google". If you are interested in reading more about the popularity of Google Earth, you may want to read my earlier post on that topic.

Posted by Heather Hopkins at 07:11 AM | (0) | (0)