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Hitwise Intelligence - Heather Hopkins - UK
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« February 2006 | March 2006 | April 2006 »
Spring has Sprung as have Searches for Garden Furniture
March 30, 2006
DIY retailers are entering their busy season with the lead up to Easter typically one of the busiest in terms of share of visits to House and Garden and DIY websites. Analysis of Hitwise data reveals that it is not... Continue reading...
Posted by Heather Hopkins at 12:39 AM
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Argos and Homebase - Can Hitwise Data Inform Valuing the Listing?
March 28, 2006
GUS announced yesterday that it would list Argos Retail Group and Experian as separate companies on the LSE this year. An interesting application of Hitwise data is to analyse the strength of a company online as an input to inform... Continue reading...
Posted by Heather Hopkins at 09:56 PM
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Blogs and Business
March 23, 2006
Consumer generated content was the buzz of 2005 - with everyone from amateur journalists to heads of corporations joining the frenzy. Blogs (or weblogs) are a key part of this movement and can be anything from a highly personal online... Continue reading...
Posted by Heather Hopkins at 06:20 AM
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Google Finance Launched - is Google Travel Next?
March 21, 2006
I noticed John Battelle and Danny Sullivan's posts on Google Finance this morning and took a look at Hitwise to see how much traffic Google sends to Yahoo! Finance and to the Business and Finance sector as a whole. Last... Continue reading...
Posted by Heather Hopkins at 01:23 AM
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In Categories Search
Google Mars top Mars Related Search Last Week
March 20, 2006
After weeks of negative press, last week things turned for Google. No longer were stories harping on about censorship in China, privacy concerns, and falling share prices - the news media was abuzz with stories about Google Mars - the... Continue reading...
Posted by Heather Hopkins at 07:11 AM
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Ronaldinho and Nike Football - Another Viral Marketing Success
March 15, 2006
You may have noticed that I have been beating the brand drum quite a bit lately - today is no exception! Nike Football's video of Ronaldinho is an example of a viral campaign that took off and Nike Football's brand... Continue reading...
Posted by Heather Hopkins at 07:47 AM
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Ashley Cole Gay Controversy & Google Search Results
March 10, 2006
My colleague LeeAnn Prescott pointed me to a blog post on Search Engine Watch about the Google search results for searches for "Ashley Cole". Before digging into the issue, let me provide a bit of background. Ashley Cole, the Arsenal... Continue reading...
Posted by Heather Hopkins at 02:14 AM
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Trip Advisor Enjoys Viral Growth with Active Travelers
March 07, 2006
A couple of weeks ago I went to San Francisco and stayed in a fantastic bed and breakfast that I found on TripAdvisor. I couldn't resist and checked Hitwise data to see how the site is fairing - in short,... Continue reading...
Posted by Heather Hopkins at 04:37 AM
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In Categories Travel
Brokeback Mountain and Keira Knightley- UK Favourites for Academy Awards
March 03, 2006
Ahead of the Academy Awards ceremony on Sunday, my colleague Jannie and I took a look at the films and actors the UK public have been searching on over the past few weeks. Hitwise Search Intelligence reveals that 'brokeback mountain'... Continue reading...
Posted by Heather Hopkins at 11:54 AM
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