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Hitwise Intelligence - Heather Hopkins - UK
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Pink is the New Black - Motorola Razr Pink & Pink Nintendo DS
November 29, 2005
My 18 year old cousin came to stay with me for a shopping weekend in London recently. We all know that the younger generation is the window to current trends and Katie is no exception. Katie was desperate for a... Continue reading...
Posted by Heather Hopkins at 05:41 AM
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Search Terms at Christmas - Nintendo DS tied with XBox 360
November 29, 2005
I noticed that searches for "nintendo ds" had shot up last week and so wanted to update my blog post on gaming consoles from last week. As illustrated in the chart below, last week the volume of UK searches for... Continue reading...
Posted by Heather Hopkins at 01:48 AM
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Xbox 360 Gets Short Shrift From UK Consumers
November 24, 2005
I read several articles about the launch of the much-hyped Xbox 360 in the US, with stores selling out hours after this week's midnight release of the new console. UK consumers have been warned that those who don't pre-order the... Continue reading...
Posted by Heather Hopkins at 10:00 AM
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Shopping Comparison Sites in the Lead Up to Christmas
November 15, 2005
Shopping comparison sites can be an important source of visits to retailers, particularly in the lead up to Christmas. Shopping comparison sites have already started to experience a seasonal lift in visits, with a 7% increase last week. To help... Continue reading...
Posted by Heather Hopkins at 09:50 AM
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Poker & Fantasy Football - Lessons on Finding Affiliate Partnerships
November 14, 2005
Last week I spoke at the European i-Gaming conference in Nice and in preparing my presentation I came across an interesting opportunity for poker websites - fantasy football. The link between gambling and fantasy football may seem obvious but there... Continue reading...
Posted by Heather Hopkins at 10:23 AM
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Arctic Monkeys: Viral Marketing Success Story
November 11, 2005
The Arctic Monkeys, a band hailing from Sheffield, took the #1 spot in the charts the week of 29 October 2005 for their hit single "I Bet you Look Good on the Dance Floor". The song's popularity is attributed to... Continue reading...
Posted by Heather Hopkins at 01:23 PM
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Christmas Shopping - On Track for a Great Season
November 01, 2005
With dire predictions in the media about the prospects for retailers at Christmas this year, I thought I'd look at Hitwise to see if our data reflects a slowdown. November 1 is a little early for most of us to... Continue reading...
Posted by Heather Hopkins at 09:14 AM
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