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Hitwise Intelligence - Heather Hopkins - UK

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« September 2005 | October 2005 | November 2005 »

Cookies - The Consumer View

October 21, 2005

Yesterday at a session on research and analytics at Search Engine Strategies Stockholm, the issue of cookies was hotly debated. A recent Jupiter Research study found that nearly 40% of US internet users delete their cookies on a monthly basis.... Continue reading...

Tweet Posted by Heather Hopkins at 06:04 PM | (2) | (0)

Search Term Pairs from Stockholm

October 20, 2005

This post follows on Bill Tancer's post about search term pairs that shows the relationship between searches for engagement rings and wedding dresses. I am in Stockholm and spoke yesterday morning at Search Engine Strategies. I included a "search term... Continue reading...

Tweet Posted by Heather Hopkins at 06:28 PM | (3)

Tory Party Leadership - David Cameron Leads in Searches

October 14, 2005

David Davis may be thought to be leading the way in the Tory party leadership but Hitwise data reveals that David Cameron is leading the way in online popularity. I have been accused of being a bit of a political... Continue reading...

Tweet Posted by Heather Hopkins at 04:00 PM | (0)

Bird Flu Fears Rising

October 10, 2005

I was out for dinner with friends on Saturday and the topic of an Avian Flu pandemic cornered our attention for much of the evening. We discussed medications, actions in case of an outbreak, and doom and gloom scenarios. Sunday... Continue reading...

Tweet Posted by Heather Hopkins at 12:00 PM | (1) | (2)

94% of UK internet searches are powered by 14% of search engines

October 06, 2005

Google UK and Google.com together power 7 in 10 UK internet searches and so have a clear hold on the bulk of searches in the UK. When you add in the next three biggest players, Ask, Yahoo! Search and MSN... Continue reading...

Tweet Posted by Heather Hopkins at 05:30 PM | (1) | (0)