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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Viral Marketing
Roller skating babies hit the Internet
July 10, 2009
What’s the latest Internet viral marketing craze? An online video from Evian featuring roller skating babies. On YouTube, the US version of the video has already had over 3 million views since being posted on July 2, 2009. Traffic to... Continue reading...
Posted by Heather Dougherty at 11:55 AM
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In Categories Viral Marketing
The Oprah Effect on Free Chicken
May 08, 2009
Everyone loves a freebie and when a coupon for the new grilled chicken at Kentucky Fried Chicken was posted on Oprah.com, the impact was immediate. The volume of visits to Oprah.com increased 46x on Tuesday, May 5th as compared to... Continue reading...
Posted by Heather Dougherty at 10:39 AM
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In Categories Coupons | Oprah | Viral Marketing
Travis Barker Tops Fast Moving Search Terms Week Ending Sept 20, 2008
September 23, 2008
The Wall Street crisis and potential bailout is certainly top of mind for many consumers, but tragedy sent Travis Barker (former drummer of Blink 182 and star of MTV’s Meet the Barkers) to the top of Fast Moving Search Terms... Continue reading...
Posted by Heather Dougherty at 11:26 AM
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In Categories Election2008 | Entertainment | Fast Moving Search Terms | Politics | Viral Marketing
Montauk Monster gains notoriety online
August 04, 2008
As a frequent visitor to Montauk, I was fascinated by the story on Gawker last week about the ‘Montauk Monster’. After checking it out, I assumed that this would be a mostly local tale for New Yorkers that head out... Continue reading...
Posted by Heather Dougherty at 12:12 PM
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In Categories Entertainment | Fast Moving Search Terms | Viral Marketing
'I’m Voting Republican' video: Politics go viral
June 27, 2008
A satirical website featuring a video called 'I’m Voting Republican’ is the latest viral video to make the rounds on the Internet over the past 2 weeks. The market share of visits to the website jumped 243% for the week... Continue reading...
Posted by Heather Dougherty at 03:42 PM
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In Categories Viral Marketing
Lost returns with plenty of online enthusiasm
February 07, 2008
Fans of the TV series Lost were no doubt thrilled for the return of the show last Thursday night, in spite of a potentially shorter season due to the writers’ strike. Curious and obsessive fans (me included) have been visiting... Continue reading...
Posted by Heather Dougherty at 09:12 AM
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In Categories Broadcast Media | Viral Marketing
