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Hitwise Intelligence - Heather Dougherty - North America

Analyst Weblog

Category Archives: Thanksgiving

Retail traffic on Thanksgiving Day up 9%

November 26, 2011

Total US visits to the top 500 Retail websites increased 9% on Thanksgiving as compared to 2010 and received more than 176 million US visits. Traffic increased each day leading up to the Thanksgiving holiday and the total visits jumped... Continue reading...

Tweet Posted by Hitwise Research at 11:40 AM | (0)
In Categories Black Friday | Holiday | Retail | Thanksgiving

Procrastinators Gobble Up Thanksgiving Recipes

November 22, 2011

Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute... Continue reading...

Tweet Posted by Heather Dougherty at 10:02 AM | (0)
In Categories CPG | Recipes | Thanksgiving

Black Friday Anticipation Builds

November 18, 2011

Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a... Continue reading...

Tweet Posted by Heather Dougherty at 03:09 PM | (0)
In Categories Black Friday | Holiday | Thanksgiving

Affluent shoppers love coupons too

January 20, 2011

Everyone loves a bargain and during the holiday season, searches for coupons and discount codes are always commonplace as shoppers quickly check for promotions from specific retailers before making a purchase (e.g. jcpenney coupons, proflowers coupon free shipping). Searches increased... Continue reading...

Retail traffic up throughout holidays

December 28, 2010

Despite fears after two previous lackluster seasons, initial holiday shopping reports are positive and consumers were back to spending again in 2010. One indicator of consumers’ intent to buy was increased traffic to the Retail 500 throughout the holiday season.... Continue reading...

Holiday Shopping Coupon Searches

December 21, 2010

Visits to retailers have been higher each week during the 2010 holiday season as compared to last year (8% increase for the week ending Dec. 18th, 2010) and coupled with the higher traffic are searches for coupons and promotional codes.... Continue reading...

Retailers Captured Increased Black Friday Search Traffic

November 04, 2010

Websites that aggregate Black Friday deals from retailers always start to garner more attention in the weeks building up to the Thanksgiving weekend as consumers start to research upcoming holiday purchases. Early shoppers have already started seeking information around Black... Continue reading...

Black Friday Search Activity

October 27, 2010

It’s only almost Halloween, but holiday shopping season will soon be upon us. Every year the weekend that includes both Thanksgiving and Black Friday acts as the official kick-off for holiday shopping - even though some shoppers start as early... Continue reading...

Searches aid offline purchases

December 16, 2009

Shoppers have plenty of gift buying left to do this season according to a survey released by the NRF which found that the average shopper had completed 46.7 percent of their holiday shopping by the second week of December, down... Continue reading...

Online holiday shopping season underway

December 02, 2009

Holiday shopping is in full swing now that Black Friday and Cyber Monday are behind us… sort of. Overall, visits to the Retail 500 were down on Thanksgiving, Black Friday and Cyber Monday as compared to last year. Visits declined... Continue reading...

Holiday shopping with social networks

December 01, 2009

Last week, our custom category of 155 Social Networking websites received just over 10% of all US Internet visits. With such a large audience, marketers have flocked to websites like Facebook and Twitter to reach out to consumers during the... Continue reading...

Thanksgiving and Black Friday Seasonal Traffic Patterns

November 24, 2009

When you start hearing about doorbuster sales and stores opening at 5 am, it can mean only one thing – Thanksgiving and Black Friday are almost upon us again! Retailers started to promote pre-Black Friday sales as early as late... Continue reading...

Airfare impact on Thanksgiving travel plans

November 23, 2009

Last week at the PhocusWright conference in Orlando, Florida, I had the pleasure of presenting with Rick Seaney, the CEO of FareCompare. One topic that we discussed is the impact of changing airfares and capacity upon the upcoming Thanksgiving travel... Continue reading...

Tweet Posted by Heather Dougherty at 12:30 PM | (0)
In Categories Airlines | Thanksgiving | Travel

Black Friday and Cyber Monday Predictions

November 02, 2009

Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare... Continue reading...

Heather Dougherty

Director, Research at Hitwise.