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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Super Bowl
Boston Fans are “Super” Engaged Online Compared to New York
February 03, 2012
As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and... Continue reading...
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Posted by Heather Dougherty at 06:04 PM
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In Categories Sports | Super Bowl
Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise as Giants-Pats Showdown Approaches
February 03, 2012
The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan... Continue reading...
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Posted by Heather Dougherty at 11:11 AM
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In Categories Search Strategies | Sports | Super Bowl
Brand Recognition and Super Bowl Ads
February 17, 2011
For Super Bowl advertising success, it seems that advertisers need to produce a spot which is either outrageous or outstanding in order to produce the necessary amount of buzz to justify ad spend. Groupon’s ads produced a fair amount of... Continue reading...
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Posted by Heather Dougherty at 06:35 PM
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In Categories Super Bowl
Searches for Super Bowl Recipes
February 04, 2011
No matter what teams are playing, every Super Bowl party needs to have good snacks to eat while watching the game. Last week as football (and ad) fans got their planning underway, search clicks on a portfolio of search terms... Continue reading...
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Posted by Heather Dougherty at 04:27 PM
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In Categories Super Bowl
Super Bowl Ad Searches
February 22, 2010
As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were... Continue reading...
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Posted by Heather Dougherty at 04:38 PM
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In Categories Super Bowl
Traffic Lifts from Super Bowl Ads
February 10, 2010
On Sunday Super Bowl XLIV became the most watched US TV program in history, finally unseating the "M*A*S*H" finale, the previous record holder for nearly three decades. While normally there is good reason to be skeptical about ad viewership, the... Continue reading...
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Posted by Heather Dougherty at 07:22 PM
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In Categories Super Bowl
Online impact of Super Bowl ads
February 10, 2009
Excitement around two new movies caused the most immediate spike in visits to the websites of Super Bowl advertisers on Super Bowl Sunday. Promotion of the trailer for the 4th Fast & Furious movie resulted in the highest lift in... Continue reading...
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Posted by Heather Dougherty at 11:58 AM
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In Categories Super Bowl
