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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Super Bowl
Super Bowl Ad Searches
February 22, 2010
As a follow up to my blog post about the lift in traffic to websites advertised during the Super Bowl, I thought it would be interesting to see which advertisers were searched most often. Among the search queries that were... Continue reading...
Posted by Heather Dougherty at 04:38 PM
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Traffic Lifts from Super Bowl Ads
February 10, 2010
On Sunday Super Bowl XLIV became the most watched US TV program in history, finally unseating the "M*A*S*H" finale, the previous record holder for nearly three decades. While normally there is good reason to be skeptical about ad viewership, the... Continue reading...
Posted by Heather Dougherty at 07:22 PM
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Online impact of Super Bowl ads
February 10, 2009
Excitement around two new movies caused the most immediate spike in visits to the websites of Super Bowl advertisers on Super Bowl Sunday. Promotion of the trailer for the 4th Fast & Furious movie resulted in the highest lift in... Continue reading...
Posted by Heather Dougherty at 11:58 AM
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