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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Sports
Boston Fans are “Super” Engaged Online Compared to New York
February 03, 2012
As with the rising popularity of the Super Bowl and the NFL, visits to the NFL Sites custom category* have increased regularly over the course of the previous 3 seasons, each with a seasonal peak in December. Between 2009 and... Continue reading...
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Posted by Heather Dougherty at 06:04 PM
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In Categories Sports | Super Bowl
Super Bowl Game Time, Recipes, and Celebrity Bets Searches Rise as Giants-Pats Showdown Approaches
February 03, 2012
The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are going online to seek out game day details, catch up on Super Bowl-related current events, plan... Continue reading...
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Posted by Heather Dougherty at 11:11 AM
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In Categories Search Strategies | Sports | Super Bowl
2011 Fantasy Football visits are highest in 3 years
September 23, 2011
The NFL lockout may have shortened the normal buildup to the NFL season, but once it ended online traffic to NFL-related sites saw a boost. As a result US visits to Fantasy Football sites increased 24% in August 2011 versus... Continue reading...
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Posted by Hitwise Research at 05:37 PM
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In Categories Sports
World Cup Traffic Increases
June 22, 2010
Visits to a custom category of websites with World Cup Coverage increased 69% last week as compared to the previous week. The World Cup section of Yahoo! Sports captured over 1/3rd of visits for the week ending June 19, 2010... Continue reading...
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Posted by Heather Dougherty at 04:29 PM
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In Categories Sports | World Cup
World Cup Searches Grow in US
June 04, 2010
One week left to go before the 2010 FIFA World Cup gets underway in South Africa and World Cup related searches in the US are increasing each week as we near June 11th. Search clicks increased 10% for the week... Continue reading...
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Posted by Heather Dougherty at 12:43 PM
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In Categories Sports | World Cup
LA and NYC Top DMA® Markets Visiting NBCOlympics.com
August 07, 2008
Hitwise recently added DMA® (Designated Market Area) reporting to our demographics data and with 2008 Beijing Olympics underway we wanted to see which markets have visited the NBCOlympics.com website the most in the past four weeks. In television industry network... Continue reading...
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Posted by Hitwise Research at 03:16 PM
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In Categories Sports
March Madness at work (literally, at work)
March 28, 2008
Once the 2008 NCAA Tournament got underway last week, productivity in some workplaces probably suffered. With some of the initial games played during working hours, fans depended upon the Internet to watch the tournament games and keep up with the... Continue reading...
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Posted by Heather Dougherty at 05:51 PM
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In Categories Sports
