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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Search Strategies
Analyzing the Maclaren Stroller Recall
November 18, 2009
Last week parents were horrified to learn about a recall on Maclaren umbrella strollers due to multiple cases of children’s fingers being amputated. The volume of traffic to the Maclaren website jumped 9x in volume on Monday, Nov. 9, 2009... Continue reading...
Posted by Heather Dougherty at 07:24 PM
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In Categories Recalls | Search Strategies
Black Friday and Cyber Monday Predictions
November 02, 2009
Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare... Continue reading...
Posted by Heather Dougherty at 06:11 PM
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In Categories Black Friday | Email | Holiday | Retail | Search Strategies | Shopping and Classifieds | Thanksgiving
Balloon boy floats into popular searches
October 21, 2009
Americans are fascinated with the story of the ‘balloon boy’ as facts unfold in the highly unusual tale of a boy floating away in a mylar balloon - only to be discovered in the attic three days later. Searches jumped... Continue reading...
Posted by Heather Dougherty at 02:09 PM
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In Categories News and Media | Search Strategies
Back to School Season Starts Soon
June 18, 2009
School is barely out for the summer, but the Back to School season is right around the corner again. Search queries that include the phrase ‘back to school’ begin to ramp up during the month of July, peak in early... Continue reading...
Posted by Heather Dougherty at 12:05 PM
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In Categories Back to School | Search Strategies
Initial Bing Stats for US and Canada
June 10, 2009
Last week, Microsoft launched the new version of its search engine, Bing and initial interest has been high due to a major advertising campaign to drive awareness, extensive media coverage, and of course, curiosity. In the US, Bing ranked 17th... Continue reading...
Posted by Heather Dougherty at 04:34 PM
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In Categories Bing | Search Engines | Search Strategies
Search Referrals and Organic Traffic Rising
May 15, 2009
As a companion piece to the post by my colleague Heather Hopkins, I thought it would be interesting to take a step back and look at the overall impact of search upon specific industries. For the majority of categories measured... Continue reading...
Posted by Heather Dougherty at 12:19 PM
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In Categories Search Strategies
Michelle Obama’s Impact on Fashion
May 07, 2009
Ever since First Lady Michelle Obama hit the press circuit, there has been a fascination with her clothing choices. Mrs. Obama’s selections from retailers like J Crew, White House Black Market and Talbots, that are affordable and obtainable by many... Continue reading...
Posted by Heather Dougherty at 01:04 PM
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In Categories Fashion | Retail | Search Strategies | Shopping and Classifieds
Last Minute Mother’s Day Planning
April 30, 2009
The countdown is on for retailers looking to capture Mother’s Day spending with 10 shopping days left (11 if you are the same-day delivery type, if so – buy online, pick-up in-store is for you). According to the National Retail... Continue reading...
Posted by Heather Dougherty at 03:06 PM
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In Categories Email | Mother's Day | Retail | Search Engines | Search Strategies | Shopping and Classifieds
Who Benefits from Circuit City Closure Online
April 09, 2009
Back in January, Circuit City announced ceasing all operations, so we thought it would be interesting to analyze which retailers have benefited from their exit in the market. The brand Circuit City is very well known and drove a significant... Continue reading...
Posted by Heather Dougherty at 05:40 PM
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In Categories Retail | Search Strategies | Shopping and Classifieds
Craigslist Top Search Term Last Week
March 20, 2009
For the first time in three years, searches for ‘craigslist’ surpassed ‘myspace,’ highlighting the increasing popularity of online classifieds during the economic downturn.U.S. searches on the term “craigslist” have increased 105 percent for the week ending March 14, 2009, compared... Continue reading...
Posted by Heather Dougherty at 05:55 PM
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In Categories Search Strategies | Social Networking
March Madness Search Strategies
March 20, 2009
It goes without saying that during the NCAA Basketball Tournament, visits will increase to the websites that provide coverage of the games – particularly on those that offer live video during work hours. As the tournament gets underway, we decided... Continue reading...
Posted by Heather Dougherty at 02:43 PM
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In Categories NCAA | Search Strategies
