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Hitwise Intelligence - Heather Dougherty - North America

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Category Archives: Oprah

The Oprah Effect on Free Chicken

May 08, 2009

Everyone loves a freebie and when a coupon for the new grilled chicken at Kentucky Fried Chicken was posted on Oprah.com, the impact was immediate. The volume of visits to Oprah.com increased 46x on Tuesday, May 5th as compared to... Continue reading...

Posted by Heather Dougherty at 10:39 AM | (0) | (0)
In Categories Coupons | Oprah | Viral Marketing

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Heather Dougherty

Director, Research at Hitwise.

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