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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: News and Media
Balloon boy floats into popular searches
October 21, 2009
Americans are fascinated with the story of the ‘balloon boy’ as facts unfold in the highly unusual tale of a boy floating away in a mylar balloon - only to be discovered in the attic three days later. Searches jumped... Continue reading...
Posted by Heather Dougherty at 02:09 PM
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In Categories News and Media | Search Strategies
Michael Jackson Draws Record Traffic to TMZ
June 29, 2009
TMZ was the first to break the news about Michael Jackson’s death last Thursday and scooped all of the major news outlets. As a result, traffic to TMZ reached a 3 year high, with visits increasing 5x in volume from... Continue reading...
Posted by Heather Dougherty at 12:04 PM
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In Categories News and Media
Online news aggregators – friend or foe?
April 08, 2009
This week kicked off with the Associated Press voicing concerns about how websites obtain permission to distribute content and share revenues. A debate has sparked about the ‘fair use’ doctrine (publishing a headline and/or sentence from story) and tracking the... Continue reading...
Posted by Heather Dougherty at 03:41 PM
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In Categories News and Media | Search Engines
Inauguration Day Stats
January 22, 2009
The inauguration of Barack Obama as the 44th President of the United States was a major event for US Internet users on Tuesday since many needed to rely upon online streaming on news websites to view the event from work.... Continue reading...
Posted by Heather Dougherty at 12:54 PM
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In Categories Election2008 | News and Media | Politics | Social Networking
Miley Cyrus Vanity Fair Photos Drive Huge Traffic Spike
May 01, 2008
The controversial photo spread of 15 year old Miley Cyrus (aka Hannah Montana) in Vanity Fair has been causing quite a commotion in the media since last weekend. The market share of visits to Vanityfair.com increased over 20x on Monday... Continue reading...
Posted by Heather Dougherty at 08:54 AM
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In Categories News and Media
What scandal? Interest wanes for most
March 25, 2008
Articles on AdAge.com and New York magazine’s website yesterday discussed (sometimes mockingly) the short window of opportunity for ‘scandalites’ to leverage their fame into a revenue opportunity. I figured I would test the hypothesis through search data to see if... Continue reading...
Posted by Heather Dougherty at 12:01 PM
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In Categories News and Media
Digg.com acquisition rumors again – who could benefit most?
March 10, 2008
Rumors are circulating once again that Digg.com is up for sale, this time naming Google and Microsoft as likely bidders for the company. And while these may just be rumors, it makes sense why both would be interested – Microsoft... Continue reading...
Posted by Heather Dougherty at 10:26 AM
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In Categories News and Media
Weather.com for sale - anyone looking to buy loyalty?
January 04, 2008
Landmark Communications has announced the sale of The Weather Channel and the accompanying website Weather.com, which may be worth up to $5 billion (cited by The New York Times). Several media conglomerates will probably step up to the plate to... Continue reading...
Posted by Heather Dougherty at 05:34 PM
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In Categories News and Media
