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Hitwise Intelligence - Heather Dougherty - North America

Analyst Weblog

Category Archives: Movies

Box Office Gross Synchs with Online Behaviors

December 15, 2011

Following a strong Thanksgiving, last week’s US box office take was the second softest of any this year. Online interest in new releases is tracking with their offline performance and traffic to Fandango is closely trending with the overall box... Continue reading...

Posted by Heather Dougherty at 03:29 PM | (0)
In Categories Entertainment | Movies

Online excitement for Tron Legacy

December 17, 2010

The anxiously awaited (confession – I bought tickets a month ago) sequel to Tron, Tron:Legacy opened in theaters after midnight last night. Naturally, with so much excitement about the movie, many fans were searching for information about Tron:Legacy online in... Continue reading...

Posted by Heather Dougherty at 01:04 PM | (1) | (0)
In Categories Movies | Search Strategies

Searching for Oscar winners

March 02, 2009

At Hitwise we’re always fielding questions about the impact of offline events upon online behavior from our clients and some great examples surround popular television events like the Super Bowl, Oprah’s Favorite Things and the Oscars. Following last week’s telecast... Continue reading...

Posted by Heather Dougherty at 12:09 PM | (0)
In Categories Entertainment | Fast Moving Search Terms | Movies

The Dark Knight Excitement Builds

July 02, 2008

Viral marketing campaigns and a strong early review from Rolling Stone magazine for The Dark Knight have helped to generate increased enthusiasm for the highly anticipated next installment of the Batman film series. As the US premiere approaches, both the... Continue reading...

Posted by Heather Dougherty at 03:22 PM | (0)
In Categories Movies

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Heather Dougherty

Director, Research at Hitwise.

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