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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Movies
Box Office Gross Synchs with Online Behaviors
December 15, 2011
Following a strong Thanksgiving, last week’s US box office take was the second softest of any this year. Online interest in new releases is tracking with their offline performance and traffic to Fandango is closely trending with the overall box... Continue reading...
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Posted by Heather Dougherty at 03:29 PM
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In Categories Entertainment | Movies
Online excitement for Tron Legacy
December 17, 2010
The anxiously awaited (confession – I bought tickets a month ago) sequel to Tron, Tron:Legacy opened in theaters after midnight last night. Naturally, with so much excitement about the movie, many fans were searching for information about Tron:Legacy online in... Continue reading...
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Posted by Heather Dougherty at 01:04 PM
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In Categories Movies | Search Strategies
Searching for Oscar winners
March 02, 2009
At Hitwise we’re always fielding questions about the impact of offline events upon online behavior from our clients and some great examples surround popular television events like the Super Bowl, Oprah’s Favorite Things and the Oscars. Following last week’s telecast... Continue reading...
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Posted by Heather Dougherty at 12:09 PM
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In Categories Entertainment | Fast Moving Search Terms | Movies
The Dark Knight Excitement Builds
July 02, 2008
Viral marketing campaigns and a strong early review from Rolling Stone magazine for The Dark Knight have helped to generate increased enthusiasm for the highly anticipated next installment of the Batman film series. As the US premiere approaches, both the... Continue reading...
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Posted by Heather Dougherty at 03:22 PM
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In Categories Movies
