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Hitwise Intelligence - Heather Dougherty - North America

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Category Archives: Groupon

General Mills Paves the Way for CPG Daily Deals with Groupon

April 28, 2011

Last Thursday, General Mills became the first large consumer packaged goods company to offer a deal on a daily deals site. The company’s promotion on Groupon gave consumers in Minneapolis and San Francisco the opportunity to receive more than $40... Continue reading...

Posted by Heather Dougherty at 03:37 PM | (2) | (0)
In Categories CPG | Coupons | Groupon

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Heather Dougherty

Director, Research at Hitwise.

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