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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Facebook
1 Year Anniversary for Foursquare
March 12, 2010
Location-based services have been a popular topic this week, as Twitter enabled geo-location features and Facebook announced the launch of a new location-based feature in April. Another location-based social network, Foursquare, marked their one year anniversary of their launch yesterday.... Continue reading...
Posted by Heather Dougherty at 03:21 PM
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In Categories Facebook | Mobile | Social Media | Social Networking | Twitter
Thank You Mom campaign from Procter & Gamble
March 09, 2010
During the 2010 Winter Olympic Games, P&G started a campaign called ‘Thank You Mom’ to help with the cost of travel and accommodations for the mom (or important supporter) of all of the Team USA athletes so they could see... Continue reading...
Posted by Heather Dougherty at 05:50 PM
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In Categories CPG | Coupons | Facebook | Olympics | Social Media | Social Networking
Social networks displacing e-cards
February 25, 2010
We’re often thinking about what people are doing on social networks and one of the most common uses is keeping in touch with friends and family, especially for birthday greetings and holiday messages. Once the domain of e-greetings, social networks... Continue reading...
Posted by Heather Dougherty at 05:23 PM
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In Categories Egreetings | Facebook | Social Networking
5 Minutes of Facebook Celebrity
February 04, 2010
Notice anything different about your friends on Facebook? Suddenly they all look a bit more like celebrities! The latest trend to hit Facebook has been to replace your profile picture with one of your celebrity doppelganger. Last week, the top... Continue reading...
Posted by Heather Dougherty at 07:00 PM
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In Categories Facebook | Social Media | Social Networking
Social network impact for retailers
January 29, 2010
Social networking has become the most popular activity online and visits to the category represented 13% of all US Internet visits in December. As the social networking audience continues to grow, the category has become a major source of traffic... Continue reading...
Posted by Heather Dougherty at 08:40 PM
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In Categories Facebook | Holiday | Retail | Social Media | Social Networking
Holiday shopping with social networks
December 01, 2009
Last week, our custom category of 155 Social Networking websites received just over 10% of all US Internet visits. With such a large audience, marketers have flocked to websites like Facebook and Twitter to reach out to consumers during the... Continue reading...
Posted by Heather Dougherty at 11:22 PM
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In Categories Black Friday | Cyber Monday | Facebook | Holiday | Social Media | Social Networking | Thanksgiving | Twitter | US
Facebook pushed past MySpace with Connect
September 09, 2009
Social networking has continued to be one of the most activities online with online users, second only to search (and likely to surpass soon). The Social Networking category has experienced a resurgence of growth as websites like Facebook and Twitter... Continue reading...
Posted by Heather Dougherty at 12:36 PM
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In Categories Facebook | Social Networking
Visits to Gmail surpass YouTube
March 10, 2009
For the past two weeks, the market share of US Internet visits to Gmail has been higher than visits to YouTube. Previously, YouTube consistently ranked 10th among all websites by market share of visits until the week ending Jan. 10,... Continue reading...
Posted by Heather Dougherty at 02:16 PM
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In Categories Email | Facebook | Google
Facebook Turns 5
February 04, 2009
Today is the fifth anniversary of the launch of Facebook, so I thought it would be a good opportunity to look at the website’s impact upon the social networking category. Overall, Facebook was the #5 ranked website by total market... Continue reading...
Posted by Heather Dougherty at 12:33 PM
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In Categories Facebook | Social Media | Social Networking
