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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Demographics
AirTran and Southwest Audience Compatibility
March 24, 2011
AirTran’s shareholders approved Southwest Airlines’ proposed acquisition on Wednesday, which was originally announced last year in September. The buyout will expand Southwest’s lead in market share of visits online among airlines, where their website already consistently ranks first in the... Continue reading...
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Posted by Heather Dougherty at 06:39 PM
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In Categories Acquisition | Airlines | Demographics | Travel
Lower income HHs visiting tax prep websites
February 22, 2011
After a slower start this year due to a delay from the IRS in processing returns, the market share of visits to tax preparation services are increasing as compared to last year. Last week, visits were up 17% as compared... Continue reading...
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Posted by Heather Dougherty at 05:32 PM
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In Categories Demographics | Taxes
Quora Gaining Momentum
February 10, 2011
Whenever I start to see friends posting about joining a new website on Facebook or Twitter, I always begin to monitor the traffic patterns to for more widespread adoption. One good example is Quora.com, a much-talked about crowd sourced question... Continue reading...
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Posted by Heather Dougherty at 04:11 PM
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In Categories Demographics | Emerging Websites | Facebook | Social Media
Reaching affluent post holiday shoppers via email
February 03, 2011
Throughout the holiday season, email is always a key driver of traffic to retail websites used to communicate products and promotions both online and in-stores. The daily downstream traffic from web-based email to the Retail 500 throughout the holiday season... Continue reading...
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Posted by Heather Dougherty at 05:41 PM
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In Categories Black Friday | Demographics | Email | Holiday | Retail
Growing excitement online for Black Friday
November 24, 2010
Time to set the alarm clocks for 4am – Black Friday is almost here! Holiday shoppers are already researching the Black Friday promotions with searches around Black Friday up 31% and the share of visits to Black Friday websites up... Continue reading...
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Posted by Heather Dougherty at 10:29 AM
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In Categories Black Friday | Cyber Monday | Demographics | Holiday | Retail
Fewer couples tying the knot
September 29, 2010
New data from the US Census Bureau cites that the percentage of young adults (ages 25 to 34) who have never married has been on a steady rise over the past decade, from 35% in 2000 to 44% in 2008.... Continue reading...
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Posted by Heather Dougherty at 11:31 AM
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In Categories Demographics | Economy | Weddings
Targeting College Students for Back to School
August 11, 2010
According to the NRF’s 2010 Back to College Consumer Intentions and Actions survey, the average college student’s family will spend $616.13 on new apparel, furniture for dorms or apartments, school supplies and electronics, down slightly from $618.12 last year. Electronics... Continue reading...
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Posted by Heather Dougherty at 05:09 PM
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In Categories Appliances & Electronics | Back to School | Demographics
